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題名 | 中古屋銷售天數影響因素之研究--兼論房屋仲介業使用網際網路之效果=The Influence Factors on Selling Duration of Real Estate Stock--A Discussion of the Effects which the Real Estate Brokerage Industry Uses the Internet-commerce |
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作者 | 陳淑美; 林佩君; Chen, Shu-mei; Lin, Peggy; |
期刊 | 臺灣土地金融季刊 |
出版日期 | 20050900 |
卷期 | 42:3=165 民94.09 |
頁次 | 頁31-56 |
分類號 | 554.89 |
語文 | chi |
關鍵詞 | 中古屋; 銷售天數; 房屋仲介業; 網際網路輔助功能; Real estate stock; Selling duration; Real estate brokerage industry; The internet-commerce; |
中文摘要 | 有鑑於中古屋銷售天數的縮短可減少房屋仲介業者與買賣雙方的時間和成本,本研究欲探討影響中古屋銷售天數之因素,並預期仲介業者應用網際網路輔助功能,有助於縮短銷售天數。本研究以臺南市及臺南縣永康市為研究範圍,質化深度訪談房屋仲介業經營主管的看法,並以量化的問卷分析房屋仲介經紀人成交的物件。研究結果顯示,「總價」、「價格認知差距」類型屬「大樓式店面」及網際網路輔助功能的「賣方應用線上委託」均是影響銷售天數之主因,至於「指定經紀人」、「政府政策」、「公司品牌」及「網際網路之其他輔助功能」能沒有顯著的影響。研究結果可作為房屋仲介業的參考,其中對於已應用網際網路輔助功能的業者,建議可強化「賣方應用線上委託功能」,對於縮無銷售天數必有助益。 |
英文摘要 | Based on the previous studies’ conclusions, we knew that the internet-commerce assisted the selling process would the real estate brokerage industry to cut the transaction time and costs. This paper further explored the factors affected selling duration significantly and examined whether the internet- commerce assisted the selling process would reduce the selling duration or not, and. This paper adapted the qualitative research technique to processing depth interviews with the managers in real estate brokerage industry first, and generated some useful concepts. Then we used the survey data of Tainan City and Yung-Kang City in Tainan County and employed the quantitative descriptive statistics and regression models to estimate the selling duration models. The results revealed that the property price, the price gap recognized between buyers and sellers, the characteristics of the building types, and the seller employing the EC were significant in the regression models of selling durations. We can suggest that since the selling commission on line from sellers is the significant factor on selling durations, the real estate brokerage industry may develop and provide this function to reduce the selling duration. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。