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題名 | 大眾傳播媒體對投票行為的影響--第六屆省議員選舉臺中市實態調查= |
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作者 | 蔡啟清; |
期刊 | 政治學報 |
出版日期 | 19811200 |
卷期 | 9 1981.12[民70.12] |
頁次 | 頁109-136 |
語文 | chi |
關鍵詞 | 大眾傳播; 投票; 省議員; 媒體; 臺中市; 選舉; |
英文摘要 | This study is an empirical survey, based on 474 interviews by two assistants and 22 students on Nov. 20, 1977, the next day after election day. Interviewees were asked a series of 12 questions. Five topics were used to analyze the 12 questions: I.(1)The sourses of of political information that the voters received. II.(2)Whether or not he-she took part in the voting. III.(3)-(9)Comparative study of the effect of the political campaign media, such as election bulletin, circular letter, post card, platform campaign by public, platform campign by individual candidate, pamphlet, newspaper, campaign car. IV.(10)-(11)The effect of person relationships. V.(12)comparative study of the effect of the factors of voting behavior, such as political campaign, personal relationship, local interest, political party. The third topic is the main topic of this study. According to the statistical analysis of the interviews record, we can get the scientific verification through Chi-Square for some ordinary understandings. For example, if the voter is man, younger, higher educated, party more, and will be in fluenced more. The sequence of the political campaign media more, and will be influenced more. The sequence of the political campaign media to which the interviewees received is (1)campaign car, (2)post card and circular letter, (3)newspaper, (4)election bulletin, (5)pamphlet, (6)platform campaign by public, (7)platform campaign by individual candidate. In our country, the other factors such as personal relationship, local interest, party identify still are occupied the important place on the effect of the voter’s voting behavior. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。