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| 題 名 | 嘉義縣羽球社區聯誼賽參與者對於賽會滿意度與再參與意願之相關研究=The Relationship between Participants' Satisfaction and Intention to Re-participate in the Chiayi County Community Badminton Friendship Tournament |
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| 作 者 | 游皓程; 葉素汝; 凌照珈; | 書刊名 | 休閒運動健康評論 |
| 卷 期 | 15:1 2026.03[民115.03] |
| 頁 次 | 頁33-44 |
| 分類號 | 528.959 |
| 關鍵詞 | 羽球; 運動比賽; 滿意度; 再參與意願; Badminton; Sports competition; Satisfaction; Willingness to participate again; |
| 語 文 | 中文(Chinese) |
| DOI | 10.29503/RLSH.202603_15(1).0003 |
| 中文摘要 | 本研究目的在分析羽球比賽參與者的背景變項在裁判裁示滿意度、場地環境滿意度及賽事安排滿意度之差異,並驗證裁判裁示滿意度、場地環境滿意度、賽事安排滿意度及再參與意願之間影響關係。收集2025年嘉義縣羽球社區聯誼賽245位參與者問卷。回收資料經統計分析結果顯示:羽球比賽參與者的性別、年齡、教育程度、婚姻狀況、每月收入等變項在裁判裁示滿意度、場地環境滿意度及賽事安排滿意度皆無顯著差異。在控制變項、裁判裁示滿意度、場地環境滿意度、賽事安排滿意度及再參與意願之間影響分析發現,五個控制變項(性別、年齡、教育程度、婚姻狀況、每月收入)皆不會影響再參與意願。參與者的裁判裁示滿意度不會影響再參與意願,但是場地環境滿意度與賽事安排滿意度皆會正向影響再參與意願。所以主辦單位要提升參與者的再參與意願,應從場地環境滿意度與賽事安排滿意度著手加強服務的品質。最後本研究根據結果也提出一些實務上建議。 |
| 英文摘要 | The purpose of this study is to analyze the differences in background variables of badminton competition participants in terms of satisfaction with refereeing, satisfaction with venue environment, and satisfaction with event arrangements, and to verify the influencing relationship between satisfaction with refereeing, satisfaction with venue environment, satisfaction with event arrangements, and willingness to participate again. Questionnaires were collected from 245 participants of the Chiayi County Badminton Community Friendship Tournament. The statistical analysis results of the collected data showed that there were no significant differences in the gender, age, education level, marital status, monthly income and other variables of badminton competition participants in terms of satisfaction with the referee's instructions, satisfaction with the venue environment and satisfaction with the competition arrangements. The influence analysis between control variables, satisfaction with refereeing, satisfaction with venue environment, satisfaction with event arrangement and willingness to re-participate found that none of the five control variables (gender, age, education level, marital status, and monthly income) affected willingness to re-participate. Participants' satisfaction with the referee's instructions will not affect their willingness to participate again, but satisfaction with the venue environment and event arrangements will both positively affect their willingness to participate again. Therefore, if organizers want to increase participants' willingness to participate again, they should improve the quality of service by focusing on satisfaction with the venue environment and event arrangements. Finally, this study also puts forward some practical suggestions based on the results. |
本系統中英文摘要資訊取自各篇刊載內容。