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| 題 名 | Analyzing the Synergistic Effects of Social Media Platforms on Drug Prevention: Insights from Facebook and Instagram=社群媒體平臺對藥物防治的協同效應分析:Facebook與Instagram的洞見 |
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| 作 者 | 周玟慧; 黃耀斐; 葉慈文; 潘得龍; | 書刊名 | 設計學刊 |
| 卷 期 | 9:1 2025.09[民114.09] |
| 頁 次 | 頁77-96 |
| 分類號 | 541.83 |
| 關鍵詞 | 新媒體; 社群媒體; 藥物防治宣導; New media; Social media; Drug prevention advocacy; Facebook; Instagram; |
| 語 文 | 英文(English) |
| 中文摘要 | 本研究探討 Facebook 與 Instagram 在藥物防治宣導中的成效,針對 20 至 29 歲高風險族群,結合漫 畫風格與媒體特色設計教材。Facebook 採線性敘事,Instagram 則運用帳號標記與搜尋功能打造互動解謎 遊戲。透過前後測問卷評估介入效果,涵蓋「認知」、「情感」、「環境」及「朋友」四構面。「認知」 構面採 Wilcoxon 符號等級檢定分析相依樣本差異,其餘構面則使用二因子混合設計變異數分析。結果顯 示,四構面均顯著改善,證實新媒體能提升藥物防治知識與態度。雖然兩平台無顯著差異,Facebook 在 資訊完整性上表現較佳,Instagram 則因互動設計在參與度與記憶深化方面具優勢。此外,四構面間呈現 顯著正相關,突顯協同效應,也建議未來延長追蹤時間,納入更多媒體平台,以優化介入策略並提升影 響力。 |
| 英文摘要 | This study explored the effectiveness of new media platforms, Facebook and Instagram, in drug prevention advocacy among young adults aged 20–29, a high-risk group for first-time drug use. Comic-style content was designed based on user preferences: Facebook used linear storytelling, while Instagram featured interactive puzzle-solving through tagging and search. A pre- and post-test questionnaire evaluated four dimensions—cognition, emotion, environment, and peer—using the Wilcoxon signed-rank test and Twoway Mixed Design ANOVA. Results showed significant improvements in all dimensions. Facebook was more effective for comprehensive knowledge delivery, while Instagram enhanced engagement and memory retention. The findings suggest a synergistic effect of new media strategies, contributing to more impactful drug prevention messaging. |
本系統中英文摘要資訊取自各篇刊載內容。