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| 題 名 | 2025環境永續發展綠色消費現況之調查=A Study on Green Consumption under Sustainable Development Goals in 2025 |
|---|---|
| 作 者 | 林靜汶; 張惠君; 邱紹群; | 書刊名 | 管理資訊計算 |
| 卷 期 | 14:2 2025.09[民114.09] |
| 頁 次 | 頁239-252 |
| 分類號 | 496.34 |
| 關鍵詞 | 消費價值; 環境關懷; 成本知覺; 綠色態度; 綠色消費; Consumption value; Environmental concern; Perceived cost; Green attitude; Green consumption; |
| 語 文 | 中文(Chinese) |
| DOI | 10.6285/MIC.202509_14(2).0021 |
| 中文摘要 | 近年隨著氣候變遷的惡化與自然災害的頻仍,永續飲食消費的理念日益普及,大大提升社會大眾對於蔬果食材與蔬食料理的重要性認知。當眾人逐漸擁抱這樣飲食習慣的改變,自然也創造食品業與餐飲業的獨特商機。因此,如何藉此趨勢強化消費者的綠色飲食態度和行為意願,及協助業者訂定綠色策略乃是至關重要。本研究旨在結合綠色消費價值、環境關懷和成本知覺等驅動因素,希冀能對蔬食消費態度和行為意願有整體之理解。研究數據來自台灣地區的204名消費者線上問卷調查,並以SmartPLS軟體內的偏最小平方結構方程(PLS-SEM)統計進行數據分析。研究結果顯示僅有新知價值、環境關懷和成本知覺是民眾綠色態度的重要預測因素,且僅有成本知覺與綠色態度可用來顯著預測台灣民眾的綠色消費意願。此外,本研究亦發現性別對於諸多的研究變項存在顯著的差異情況。上述這些發現都可為國家環境政策與食品業者提供行銷策略與活動之指引,並同時為氣候環境的生態永續做出貢獻。 |
| 英文摘要 | In recent years, the deterioration of climate change and the increasing frequency of natural disasters have led to the growing popularity of sustainable green consumption. This shift has significantly enhanced public awareness regarding the importance of fruit and vegetable ingredients as well as plant-based cuisine. As more individuals embrace this transformation in dietary habits, new and unique business opportunities have emerged for the food and restaurant industries. Consequently, how to leverage this trend to strengthen consumers' green attitudes and behavioral intentions, as well as to assist businesses in formulating green strategies, has become a critical issue. This study aims to explore the driving factors of green consumption-specifically, green consumption values, environmental concern, and perceived cost. The goal is to provide a comprehensive understanding of green attitudes and consumption intentions. The data were collected through an online survey of 204 consumers in Taiwan and analyzed using PLS-SEM technique via the SmartPLS software. The results indicate that only epistemic value, environmental concern, and perceived cost are significant predictors of green attitudes. Moreover, only perceived cost and green attitude significantly influence consumers' willingness to engage in green consumption. These insights offer valuable implications for national environmental policy development and marketing strategy formulation within the food industry, while also contributing to the broader goal of ecological sustainability in the face of ongoing climate challenges. |
本系統中英文摘要資訊取自各篇刊載內容。