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| 題 名 | 男士休閒服品牌“MCS”於百貨專櫃的賣場規劃="MCS", a Men's Casual Wear Brand, Has Unveiled Its Boutique Layout at Department Store Counters |
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| 作 者 | 蕭勝恩; | 書刊名 | 黎明學報 |
| 卷 期 | 34:2 2024.04[民113.04] |
| 頁 次 | 頁(2)1-(2)7 |
| 分類號 | 497.27 |
| 關鍵詞 | 賣場規劃; 能見度與銷售量; MCS; Boutique layout planning; Visibility and sales volume; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | “MCS”為一男士休閒品牌,結合了美國風格和義 大利設計,品質卓越,久負盛名。首度進軍台灣,其標 誌性的 Rider 標誌印在他的衣服上,象徵著品牌的基 礎,期望一舉攻佔台灣百貨市場。 因此,本計畫為與合作廠商共同為MCS品牌於百貨 公司(含新光三越與宏匯兩家百貨公司)的設櫃做賣場 的規劃,其中並針對2家百貨公司區域性的差異,做出 該品牌於2家百貨公司專櫃的平面、空間、動線、照明 與展示規劃,期許透過本計劃的研究,既便與同質性品 牌聚集時仍可增加其能見度與銷售量,並且因此打開該 品牌於北區的知名度與業績。 |
| 英文摘要 | "MCS" is a men's casual wear brand that combines American style with Italian design, renowned for its outstanding quality. Making its debut in Taiwan, its iconic Rider logo is emblazoned on its garments, symbolizing the brand's foundation and aiming to capture a significant share of the Taiwanese department store market. Hence, this project involves collaborating with partner manufacturers to plan the boutique layout of the MCS brand in department stores (including Shin Kong Mitsukoshi and Pacific SOGO), tailored to the regional differences of the two department stores. This includes the planning of the brand's counter layout, space allocation, traffic flow, lighting, and display, with the goal of increasing visibility and sales even amidst competition from similar brands. Ultimately, this endeavor seeks to enhance the brand's recognition and performance in the northern region. |
本系統中英文摘要資訊取自各篇刊載內容。