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頁籤選單縮合
| 題 名 | 消費者自費接種流感疫苗之影響因素探討=A Study on the Factors Influencing Consumers Vaccination Behavior of Self-pay Influenza Vaccines |
|---|---|
| 作 者 | 簡芊榕; 吳家銘; | 書刊名 | 全球管理與經濟 |
| 卷 期 | 21:1 2025.06[民114.06] |
| 頁 次 | 頁1-20 |
| 分類號 | 496.34 |
| 關鍵詞 | 消費者行為理論; 期望效用理論; 自費接種; 知覺價格; 知覺風險; Theory of consumer behavior; Expected utility theory; Self-pay vaccines; Perceived price; Perceived risk; |
| 語 文 | 中文(Chinese) |
| DOI | 10.6565/JGME.202506_21(1).0001 |
| 中文摘要 | 隨著 COVID-19 疫情發展,國人同時面臨 COVID-19 與流感的威脅,疫情趨緩之後, 國人開始面臨免疫負債的狀況,再加上大多數國人仍未自費接種流感疫苗,流感對國民 的健康造成相當的影響。鑒於願意自費接種的比率不高,且鮮少針對自費接種流感疫苗 族群進行研究,本研究欲透過問卷與結構方程式模型來探討需自費接種流感疫苗的目標 族群,影響其自費接種流感疫苗的因素,包含知覺價格、知覺健康風險、知覺副作用風 險、知覺價值、知覺品質、生產產地及醫護與同儕建議。其結果顯示知覺副作用風險愈 低、知覺價值愈高、知覺價格愈低與進口流感疫苗對目標族群之自費接種意願有顯著的 正向影響。研究結果可提供政府單位與疫苗廠商參考,期望能夠藉由政策與策略的調整 提高國人流感疫苗的接種率,以保國人的身體健康。 |
| 英文摘要 | As the COVID-19 epidemic develops, people face the threat of COVID-19 and influenza. After the epidemic eased, people began to face the immunity debt. In addition, most people were not vaccinated with the self-pay influenza vaccine. The flu has a considerable impact on people's health. Due to the low rate of willingness to pay for vaccination and few studies focused on the population who vaccinate self-pay influenza vaccines, this study aims to explore the factors that affect the willingness of the target population to vaccinate self-pay influenza vaccines through questionnaires and structural equation models, including perceived price, health risks, side effect risks, value, quality, manufacturing origin, and medical and peer recommendations. The results show that lower perceived risk of side effects, higher perceived value, lower perceived price, and imported influenza vaccines significantly affect the target group's willingness to receive vaccination at their own expense. The research results can provide a reference for government agencies and vaccine manufacturers hoping to increase the influenza vaccination rate among the public through adjustments in policies and strategies to protect the public's health. |
本系統中英文摘要資訊取自各篇刊載內容。