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| 題 名 | An Analysis of Differences in Willingness to Use Mobile Payment=行動支付使用意願差異分析 |
|---|---|
| 作 者 | 邱桂珍; 朱榕屏; 黃健崇; 陳芊妤; | 書刊名 | 全球管理與經濟 |
| 卷 期 | 20:2 2024.12[民113.12] |
| 頁 次 | 頁1-18 |
| 分類號 | 563.146 |
| 關鍵詞 | 行動支付; 信用卡; 消費行為; 變異數分析; Mobile payment; Credit card; Consumer behavior; Analysis of variance; ANOVA; |
| 語 文 | 英文(English) |
| DOI | 10.6565/JGME.202412_20(2).0001 |
| 中文摘要 | 近來,隨著金融科技的發展,結合信用卡支付習慣與手機便利性的行動支付,預期將成 為新的支付主流。對於行動支付,在認知層面上,人們是否了解如何使用?在行為層面上, 使用是否方便?在情感層面上,是否享受使用的過程?本研究旨在回答這些問題。本研究基 於 ABC 模型和計劃行為理論(TPB)進行問卷調查,探討公眾對行動支付的態度,並闡明影響人 們採用行動支付的關鍵因素,為銀行推廣行動支付及商家提供行動支付消費提供參考。研究 結果顯示,行為因素是影響人們採用行動支付的主要考量。 |
| 英文摘要 | Recently, with the development of financial technology, mobile payment, which combines credit-card payment habits with the convenience of mobile phones, is expected to become the new mainstream of payment. For mobile payments, in terms of cognition, do people know how to use it? In terms of behavior, is it convenient to use? In terms of affect, do they enjoy using it? This study aims to answer those problem. This study conduct a questionnaire based on ABC model and TPB theory to explore the public's attitude towards mobile payment, illustrate key factor what affects people to adopt mobile payment, and provides a reference for banks to promote mobile payment and stores to provide mobile payment consumption. The result shows that behavior factor is the main consideration that affect people adopt mobile payment. |
本系統中英文摘要資訊取自各篇刊載內容。