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| 題 名 | 有機經營者關鍵成功因素探討--以花蓮地區原住民農友為例=Discussion on the Key Success Factors of Organic Operators--A Case Study of the Aboriginal Farmers in Hualien Area |
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| 作 者 | 林正木; 陳佳利; 曾竫萌; 劉興榮; | 書刊名 | 花蓮區農業改良場研究彙報 |
| 卷 期 | 42 2024.12[民113.12] |
| 頁 次 | 頁55-67 |
| 分類號 | 430.13 |
| 關鍵詞 | 原鄉部落; 有機農業; 評估準則; 層級分析法; Aboriginal tribe; Organic agriculture; Valuation criteria; Analytical hierarchy process; AHP; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 本研究的主要目的為探討花蓮地區有機原住民經營者關鍵成功之因素,應用層級分析法設計7個構面及32個評估因素,針對12位原住民農友訪談,取得具優勢的各項指標之相對權重值,並作一致性檢定與分析。結果顯示,以「財務管理」構面最為關鍵,前10大影響因素依序為「足夠營運周轉資金」、「產銷紀錄與成本分析」、「投資規劃與評估」、「事先評估與風險承擔程度」、「產品售後服務及問題處理」、「家人的支持及配合」、「符合消費者追求健康的訴求」、「採用設備(施)及省工農機具」、「資材共同採購」、「創新行銷模式」等。本研究結果可作為原住民農友經營及供政府未來在制定政策及推廣輔導之參考。 |
| 英文摘要 | The purpose of this research is to study the key success factors of organic aboriginal farmers in Hualien area, Using Analytical Hierarchy Process(AHP)by interviewing 12 aboriginal farmers, 7 facets and 32 factors were assessed to obtain the relative weight in the various indexes with advantage and analysis consistentce was verified. The empirical conclusion indicates that the key point is the financial management facets. The top 10 influential factors are in order sufficient working capital, production and sales records and cost analysis, Investment planning and evaluation, prior assessment and risk taking, product after-sales service and problem handling, family support and cooperation, meet consumers’ demands for health, use equipment and agricultural machinery, joint procurement of materials, Innovative marketing model, et cetera. The result will provide with references for other aboriginal farmers manage and official policy making and promotion counseling in the future. |
本系統中英文摘要資訊取自各篇刊載內容。