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| 題 名 | 探討臺灣不同類型之服務業電子商務平臺設計=Discuss the Design of E-commerce Platforms Adopted by Different Types of Service Industries in Taiwan |
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| 作 者 | 陳筱琪; 張馨方; 郭羿妤; | 書刊名 | 明新學報 |
| 卷 期 | 47 2024[民113] |
| 頁 次 | 頁(9)1-(9)20 |
| 分類號 | 490.29 |
| 關鍵詞 | 電子商務; 平臺設計; 服務業; 使用者滿意度; E-commerce; Platform design; Service industry; User satisfaction; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 電子商務日新月異,已漸漸從「產品型電商」開始轉向「服務型電商」,如時下最夯的外送平台(如foodpanda)、訂房平台(如Agoda)、乘客運輸平台(如Uber)逐漸改變了台灣人們的生活型態,因此,本研究之目的一為分析電子商務平台設計影響使用者滿意度之關鍵要素,二為探討台灣不同類型之服務業所採行的電子商務平台設計之關鍵因素及各平台之差異。本研究蒐集有效問卷505份,採用迴歸分析,解析不同型態的服務業對於電子商務平台設計要求;實證結果發現:一、針對商業服務業而言及健康與社會服務業而言,首要著重的是趣味性(如視覺美學);首要著重的是趣味性(如視覺美學);二、針對娛樂、文化及運動服務業而言,首要著重的是資訊品質(如正確性);三、針對觀光及旅遊服務業而言,首要著重的是可用性(如便利性、個人化)。本研究期望透過實證證明提供給想要朝電商平台發展的各類服務業可以快速地瞭解電商平台設計的重點。 |
| 英文摘要 | E-commerce is changing with each passing day, and has gradually shifted from "product-based e-commerce" to "service-based e-commerce." For example, the most popular food delivery platforms (such as foodpanda), hotel booking platforms (such as Agoda), and passenger transportation platforms (such as Uber) are gradually It has changed the lifestyle of people in Taiwan. Therefore, the purpose of this study is to analyze the key elements of e-commerce platform design that affect user satisfaction, and to explore the key elements of e-commerce platform design adopted by different types of service industries in Taiwan. factors and differences between platforms. This study collected 505 valid questionnaires and used regression analysis to analyze the design requirements of e-commerce platforms for different types of service industries. The empirical results found that: 1. For "business services" and "health and social services", the primary focus is on fun (such as visual aesthetics) For the commercial service industry and for the health and social service industry , the primary focus is on fun (such as visual aesthetics) ; 2. For the entertainment, culture and sports service industry, the primary focus is information quality (such as accuracy); 3. , For the tourism and tourism service industry, the primary focus is usability (such as convenience, personalization). This study hopes to provide empirical evidence to provide various service industries that want to develop towards e-commerce platforms with a quick understanding of the key points of e-commerce platform design. |
本系統中英文摘要資訊取自各篇刊載內容。