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| 題 名 | 玩興、團體氣氛、體驗經濟、地方依附與重遊意願之關係--以實境解謎遊戲為例=The Relationship between Playfulness, Group Climate, Experience Economy, Place Attachment and Revisit Intention--A Study of Reality Puzzle Game |
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| 作 者 | 羅偲勤; 張伯茹; | 書刊名 | 造園景觀學報 |
| 卷 期 | 27:3 2024.12[民113.12] |
| 頁 次 | 頁21-37 |
| 分類號 | 990 |
| 關鍵詞 | 戶外實境解謎遊戲; 戶外遊憩景點; 偏最小平方結構方程模式; Outdoor live-action puzzle game; Outdoor recreational site; Partial least squares structural equation modeling; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 實境解謎遊戲近年在各觀光遊憩據點愈來愈盛行,是頗為熱門的一項團體休閒活動。本研究 首先以體驗經濟理論探討實境解謎遊戲的體驗,接著依此概念探索體驗經濟與重遊意願之關係, 最後比較不同體驗類型對於重遊意願的影響力。本研究以具有戶外遊憩景點之遊戲經驗的遊客 為研究對象,共獲得166份有效問卷,以結構方程模式進行分析,結果顯示:(1)玩興和團體投入 氣氛正向影響體驗經濟;(2)地方依附在體驗經濟與重遊意願間扮演中介角色;(3)在各類體驗項 目中,當逃離現實體驗、審美體驗與娛樂體驗愈高,遊客的地方依附或重遊意願程度皆愈高,相 反地,當教育體驗愈高,遊客的地方依附與重遊意願反而愈低。因此在創造豐富體驗的同時,增 加遊戲與地方之間的連結,並以提高遊戲中逃離現實、審美與娛樂體驗為目標,將有助於建立遊 客的重遊意願。本研究結果期望能協助未來探討體驗經濟框架之相關研究,並提供遊戲公司與未 來預開發遊戲項目之觀光單位有關遊戲設計之參考。 |
| 英文摘要 | In recent years, live-action puzzle games have become increasingly popular at various tourism and recreational destinations, emerging as a highly favored group leisure activity. This study first explores the experience of live-action puzzle games through the lens of the experience economy theory. Then, it examines the relationship between the experience economy and revisit intention based on this concept. Finally, it compares the influence of different experience types on revisit intention. The study targets tourists who have participated in games at outdoor recreational sites, collecting a total of 166 valid questionnaires, which were analyzed using structural equation modeling. The results indicate: (1) playfulness and group involvement positively influence the experience economy; (2) place attachment mediates the relationship between the experience economy and revisit intention; (3) among various experience types, the higher the levels of escapism, aesthetic, and entertainment experiences, the stronger the tourists' place attachment and revisit intention. Conversely, higher levels of educational experiences are associated with lower place attachment and revisit intention. Therefore, enhancing the connection between the game and the location, while focusing on improving escapism, aesthetics, and entertainment experiences, will help build revisit intention. These findings are expected to assist future studies within the experience economy framework and provide insights for game companies and tourism units developing future game projects. |
本系統中英文摘要資訊取自各篇刊載內容。