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| 題 名 | 不同企業生命週期下品牌價值與企業價值攸關性=Relevance of the Brand Value and Enterprise Value in Different Business Life Cycle |
|---|---|
| 作 者 | 樓雍儀; 賴彥儒; | 書刊名 | 會計與財務論壇 |
| 卷 期 | 4 2021.09[民110.09] |
| 頁 次 | 頁1-18 |
| 分類號 | 494.1 |
| 關鍵詞 | 企業價值攸關性; 品牌價值; 企業生命週期; Brand value; Enterprise value; Business life cycle; Nvironment; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 本研究檢驗不同企業生命週期下品牌價值與企業價值攸關性。本文採用日本廣瀨 義洲教授於 2002 年 6 月發表並提出的 Hirose 品牌鑑價模型,以溢價力(PD)、忠誠 度(LD)及擴張力(ED)三者之乘積做為品牌價值之衡量;以 Dickinson (2011) 所提出採 用現金流量模式的方式來劃分企業生命週期。研究樣本以2008 年至2013 年所有台灣 上市上櫃公司。我們透過脊迴歸(Ridge Regression)的方式來修正共線性對於迴歸結果 之影響,研究結果顯示:整體而言,品牌價值對於企業價值有顯著之關係。在不同企 業生命週期考量下,在成熟期、衰退期,品牌價值對於企業價值有顯著正向之影響, 說明在這兩個時期品牌價值對於企業價值可增進資訊對企業價值的攸關性。 |
| 英文摘要 | This study is examined the impact of brand value on firms’ value relevance in different enterprises life cycle periods. We adopt the Hirose Brand Valuation Model (Yoshikuni, 2002). The Formulation of brand value is multiplied by Prestige Driver (PD), Loyal ty Driver (LD) and Expansion Driver (ED). Adopting Cash Flow Patterns (Dicksion, 2011) as a Proxy for Firm Life Cycle. The samples of this paper are from Taiwanese publicly traded companies, including the Taiwan Stock Exchange (TSE) and the computerized over-thecounter market (OTC) during 2008 to 2013. To deal with multicollinearity of cross-product term, using ridge regression reduces the standard errors. The empirical results that there’s significant relationship between brand value and enterprises value totally. There’s a positive significant relationship between brand value and enterprises value after add in mature and decline enterprises life cycle periods. This indicated that the brand value is significant to improve the informativeness and the valu e relevance of financial statements at enterprise value in two stages. |
本系統中英文摘要資訊取自各篇刊載內容。