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| 題 名 | 臺灣排球國際競爭力分析=An Analysis of Taiwan Volleyball International Competitiveness |
|---|---|
| 作 者 | 黃媁; | 書刊名 | 臺大體育學報 |
| 卷 期 | 48 2025.03[民114.03] |
| 頁 次 | 頁29-42 |
| 分類號 | 528.954 |
| 關鍵詞 | 排球運動發展; 鑽石模型; 運動產業; Volleyball development; Diamond model; Sport industry; |
| 語 文 | 中文(Chinese) |
| DOI | 10.6569/NTUJPE.202503_(48).0003 |
| 中文摘要 | 緒論:本研究旨在探討臺灣排球國際競爭力,以國家競爭優勢理論為基礎,建構臺灣排球國際競爭力模型要素。以國內外排球運動發展及運動賽會經營之相關文獻為分析基礎,整理出可能影響臺灣排球國際競爭力之要素。方法:本研究利用文獻分析法及歸納法,蒐集、分析並整理2000至2024年間國內外排球運動發展及運動賽會經營相關文獻並梳理出70個要素,接著以三角檢定萃取出20個關鍵要素並分別歸類至鑽石模型中的五個面向。結果:在各構面中,「生產要素條件」有優秀的球員素質及教練具專業知識及素養等4項要素、「需求條件」有排球賽事精彩程度及排球運動關係人重視國際賽程度等4項要素、「相關及支持性產業」有運動經理人制度及運動科學等4項要素、「球隊策略、結構及競爭」有國際賽事及技術交流及市場競爭強度等4項要素及「政府」國際體育業務交流及租稅優惠與獎勵措施等4項要素。結論:本研究結果可做為政府對於臺灣排球發展重要參考依據,後續研究並可依據本研究初步之結果,透過產、官、學專家共識問卷調查,萃取影響臺灣排球發展成功關鍵因素與權重,進而由上而下帶動排球產業發展。 |
| 英文摘要 | Introduction: This study aims to explore Taiwan's international competitiveness in volleyball and establish the components of Taiwan's global competitiveness model based on Porter's diamond model. Methods: The research utilizes Porter's diamond model to analyze and determine the key factors influencing international competitiveness. 70 key factors are identified through a systematic review from 2000 to 2024. Subsequently, the triangulation method is applied to refine these factors down to 20, which are then categorized into the five dimensions of the Diamond Model. Results: The study identified several key factors within the diamond model. Under "factor conditions," 4 factors were identified: player quality and knowledgeable coaches. In the "demand conditions" category, 4 factors were found, including the excitement level of volleyball matches and stakeholder attention and support for the sport. Additionally, 4 factors were identified under "related and supporting industries," including sports agency systems and sports science. Under "team strategy, structure, and rivalry," 4 factors were identified, including international competitions and market competition intensity. Finally, under "government," 4 factors were identified, including international exchange of sports and tax benefits and incentives. Conclusion: The research outcomes can serve as a valuable reference for the government in developing volleyball in Taiwan. Furthermore, future studies can leverage the preliminary findings of this research to determine the essential factors and weights impacting the success of volleyball development in Taiwan through a consensus questionnaire survey among industry, government, and academia experts. This, in turn, can contribute to the comprehensive development of the volleyball industry. |
本系統中英文摘要資訊取自各篇刊載內容。