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| 題 名 | 國人居家健身網紅之建模=Modeling Home Workout Fitness Internet Celebrities in Taiwan |
|---|---|
| 作 者 | 周子敬; 陳思潔; 張緯琳; 林庭伃; 林采融; | 書刊名 | 台灣雙福三創管理評論 |
| 卷 期 | 4:1 2024.06[民113.06] |
| 頁 次 | 頁41-53 |
| 分類號 | 411.711 |
| 關鍵詞 | 健身網紅; 居家健身; 驗證性因素分析; 結構方程模式; Fitness internet celebrities; Home workout; Confirmatory factor analysis; Structural equation modeling; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 國人健身是國家重要計畫之一,疫情時代更加速了居家健身之質量需求,健 身網紅在疫情(或運動)新常態下的吸引力勢不可擋。本研究目的在於進行國人居 家健身網紅之建模,建模的七個因素分別為社交吸引、外在吸引、共同點、擬社 會關係、如意辨識、身體結果預期與健身網紅健身意圖。研究內容有五項,分別 為了解樣本不同背景現況;了解健身網紅七個因素現況;驗證健身網紅七個因素 相關性;驗證健身網紅七個因素影響關係及建構健身網紅七個因素模式。透過便 利抽樣線上問卷方式,發出 600 份問卷,回收 517 份問卷。主體是應用線上問卷 平台 DoSurvey 網站,調查國人居家健身網紅。待樣本蒐集完成之後,再進行敘 述統計、信度分析及建模分析。相關建模分析是應用 LISREL 程式完成的,建模 分析分別為一階驗證性因素分析、二階驗證性因素分析及結構方程模式。本研究 成功建構出一階與二階驗證性因素分析,最終也以結構方程模式檢驗出因素之間 的關係及成功建構出因果關係模式。本研究為國內的的首創模式,故頗具重要性 與參考性,除了研究本身可以再進一步進行高階建模分析外,還可以實質作為後 續對於建模研究有興趣者參考之用。 |
| 英文摘要 | Fitness of Taiwanese people is one of the nation’s important projects. The epidemic era has accelerated the demand for quality and quantity home fitness, and the appeal of fitness internet celebrities is unstoppable in the new normal of the epidemic (or exercise). The purpose of this study is to modeling home workout fitness internet celebrities in Taiwan. The seven factors of the modeling are social attractiveness, physical attractiveness, perceived similarity, parasocial relationships, wishful identification, physical outcome expectations, and work out intention with fitness internet celebrities, respectively. There are five research contents, which are to understand different backgrounds of the samples; to understand the present situation of the seven factors of fitness internet celebrities; to confirm the correlation of the seven factors of fitness internet celebrities; to confirm the relationship of the seven factors of fitness internet celebrities, and to construct a model of the seven factors of fitness internet celebrities. Through convenience sampling online questionnaire method, 600 samples were sent out and 517 samples were returned. The main body is to use the DoSurvey internet survey platform to investigate the impact of fitness internet celebrities on Chinese people’s home fitness during the epidemic era. After the sample collection is completed, descriptives, reliability analysis and modeling analysis will be applied. Relevant modeling analysis is completed using the LISREL program. The modeling analyses were first-order confirmatory factor analysis, second-order confirmatory factor analysis and structural equation model. Results: This study successfully constructed the first order and second order confirmatory factor analysis, and finally used the structural equation modeling to test the relationship between factors and successfully constructed a causal relationship model. Conclusion: This research is the first model in Taiwan, so it is of great importance and reference. In addition to the research itself, which can be used for further high-order modeling analysis, it can also be used as a reference for those who are interested in subsequent modeling research. |
本系統中英文摘要資訊取自各篇刊載內容。