頁籤選單縮合
| 題 名 | 美食外送平臺行為意圖之探討--以Foodpanda為例=Explore Behavioral Intentions of Using Food Delivery Platforms--An Example of Foodpanda |
|---|---|
| 作 者 | 許宜庭; 蘇育立; | 書刊名 | 台灣雙福三創管理評論 |
| 卷 期 | 2:1 2022.03[民111.03] |
| 頁 次 | 頁29-41 |
| 分類號 | 496.34 |
| 關鍵詞 | 從眾行為理論; 科技接受模式; 美食外送平臺; Conformity behavior; Technology acceptance model; Food delivery platforms; Foodpanda; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 目前文獻尚無以「從眾行為理論」探討消費者使用美食外送平台之行為意 圖,本研究針對台灣使用 foodpanda 的消費者,於 2020 年 4 月 6 日至 5 月 8 日 在網路上採便利抽樣问卷進行施測,共回收 276 份有效問卷並以 Smart PLS 3.0 分析。根據研究結論顯示:「便利性」與「知覺有用性」顯著正向影響使用外送 平台之行為意圖,研究結果將提供美食外送平台及實務界推廣美食外送平台實務 上之參考。 |
| 英文摘要 | In existing literature, there is little research on the theory of conformity behavior that discusses the consumer’s intention to use food ordering and delivery platforms. This study focuses on the consumers of foodpanda. With a convenience sample, survey questionnaires were distributed online. The study period was from April 6 to May 8, 2020. A total of 276 valid questionnaires were collected and Smart PLS 3.0 was used for analysis. Research findings show that "convenience" and "perceived usefulness" significantly and positively affect the behavioral intention of using the food ordering and delivery platform. The results of this study contribute to the academic research on food ordering delivery platforms and have practical implications for the industry of such platforms. |
本系統中英文摘要資訊取自各篇刊載內容。