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| 題 名 | 粵港澳大灣區高校形象建構與未來發展趨向--基於M大學新聞主頁之主題分析=The Image Construction and Development Trends of Universities in the Guangdong-Hong Kong-Macao Greater Bay Area: Based on Thematic Analysis on the News Homepage of M University |
|---|---|
| 作 者 | 陳芳庭; 黃素君; | 書刊名 | 教育學報 |
| 卷 期 | 52:2 2024.12[民113.12] |
| 頁 次 | 頁35-54 |
| 分類號 | 525.9 |
| 關鍵詞 | 粵港澳大灣區; 形象建構; 高等院校身分認同; 全球化高教論述; 新自由主義; Guangdong-Hong Kong-Macao Greater Bay Area; Image construction; Identity recognition in higher education institutions; Global higher education discourse; Neoliberalism; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 在新自由主義思潮影響下,當代大學建立起基於市場和競爭的管理新秩序,塑造 和經營自身形象成為大學的重點工作。身處多元社會和複雜教育情境之下,粵港澳 大灣區內高等教育合作進入空前緊密時期,其高等院校形象建構不僅是行政議題,更 彰顯區域高等教育資源競賽和新的聯動發展旨向,乃至於在全球高等教育發展中的 定位。本研究採用主題分析(thematic analysis),檢視粵港澳大灣區內位處特別行政 區的 M大學之主頁新聞內容,以探析當代大學形象建構的特徵,尤其針對粵港澳大灣 區高等教育在經濟社會發展「風向標」與國家政策走向「指揮棒」的雙重影響背景下 的高等院校形象建構、其身分認同乃至未來發展趨向。研究發現,M 大學形象的建構 突顯一種「全球–國家–區域」維度的多元化身分認同,而粵港澳大灣區的發展動能 深度急遽地影響着M 大學,在彰顯出全球性高等院校標桿和因應國家驅動的區域發展 特徵及優勢的同時,亦可能帶來對大學資源分配、身分認同等諸多不同層面的挑戰。 |
| 英文摘要 | Under the influence of neoliberalism, contemporary universities have established a new management order based on market competition. Consequently, image construction has become a vital task for universities. Higher education cooperation in the Guangdong–Hong Kong– Macao Greater Bay Area has reached unprecedented closeness amid a diverse society and complex educational context. The construction of the university image in this region is not merely an administrative concern, but also reflects the new development direction of regional higher education resource competition, linkage, and its positioning in global higher education development. This study adopted thematic analysis to examine the news content of homepage of University M, located in the Guangdong–Hong Kong–Macao Greater Bay Area, pertaining to one of the Special Administrative Regions, aiming to explore contemporary university image construction characteristics. The research examined the characteristics of contemporary university image construction, identity recognition, and future developmental opportunities for universities within the economic and social framework of the Guangdong–Hong Kong–Macao Greater Bay Area and national policy direction. Findings reveal that M University’s image construction showcased a multifaceted identity in the “Global–National–Local (Glonacal)” dimension, with its development closely intertwined with that of the Guangdong–Hong Kong– Macao Greater Bay Area. While highlighting the global benchmark of universities and the characteristics of regional development driven by the country, it may also bring many challenges at different levels, such as resource allocation and identity recognition in local social needs. |
本系統中英文摘要資訊取自各篇刊載內容。