頁籤選單縮合
| 題 名 | 社群媒體影響者與粉絲關係管理:檢視粉絲對自創時尚品牌影響者之人際吸引力產生擬社會互動與依附關係模型=Relationship Management between Social Media Influencers and Fans: A Model of Fans' Interpersonal Attraction toward Influencers with Their Own Fashion Brand and Its Association with Parasocial Interaction and Attachment |
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| 作 者 | 謝國男; 陳志萍; 陳彥綾; | 書刊名 | 管理學報 |
| 卷 期 | 42:1 2025.03[民114.03] |
| 頁 次 | 頁115-141 |
| 分類號 | 496 |
| 關鍵詞 | 影響者行銷; 社群媒體影響者與粉絲關係管理; 人際吸引力; 擬社會互動; 依附; Influencer marketing; Relationship management between social media influencers and fans; Interpersonal attraction; Parasocial interaction; Attachment; |
| 語 文 | 中文(Chinese) |