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| 題 名 | 童書繪本封面視覺設計特徵之研究--以美國凱迪克獎為例=Research on Visual Design Features of Children's Picture Book Covers--Taking the Caldecott Medal as an Example |
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| 作 者 | 陳佳禧; 王麗卿; | 書刊名 | 設計研究學報 |
| 卷 期 | 14 2024.10[民113.10] |
| 頁 次 | 頁56-69 |
| 分類號 | 964.6 |
| 關鍵詞 | 童書繪本; 封面設計; 美國凱迪克獎; Children's picture books; Cover design; The Caldecott Medal; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 在琳瑯滿目的書叢中,書籍封面的視覺感受給人第一觀感,進而影響讀者決定是否購買或拿起此書的慾望。美國凱迪克獎(The Caldecott Medal)是由美國圖書館學會(American Library Association - ALA)於1938年創立的獎項,被譽為「繪本界的奧斯卡」,也是美國最高榮譽的繪本獎。本研究篩選自2000-2023年美國凱迪克獎的得獎作品,並以繪本封面作為研究樣本,共計108個。研究樣本以3位編碼者做信度檢驗,並於2023年5月3日在輔仁大學藝術學院會議室實施研究操作,編碼者信度檢驗結果係數為0.88。利用內容分析法及焦點團體法進行系統性的歸納與分析,分別為視覺設計手法、訊息感受兩大類目。根據研究結果發現,在美國凱迪克獎得獎的繪本封面設計中,視覺設計的手法,在色彩的選擇上可使用暖色調的表現形式,且在角色的設定以人物作為主要的構圖方式;而在視覺的訊息感受則以故事主題中的日常生活方式作為主要的內容表現方式,並將字體的風格與色彩搭配相得益彰,整體營造豐富多元層次的畫面感,給人濃鬱鮮明的視覺感受。 |
| 英文摘要 | Among the dazzling array of books, the visual impression of the book cover is the first impression that people have, and it can influence the reader's desire to buy or pick up the book. The Caldecott Medal is an award established by the American Library Association (ALA) in 1938, and it is known as the "Oscar of the picture book industry" and the highest honor for picture books in the United States. This study selected the winning works of the Caldecott Medal from 2000 to 2023 as research samples, with a total of 108 children's book covers. The reliability test was conducted by 3 coders, and the research operation was carried out in the conference room of the College of Fine Arts, Fu Jen Catholic University on May 3, 2023. The reliability coefficient of the coders was 0.88. Using content analysis and focus group methods for systematic induction and analysis, the research was divided into two categories: visual design techniques and message perception. According to the research results, it was found that in the design of children's book covers that won the Caldecott Medal, visual design techniques can use warm colors,and characters are the main composition method.In terms of visual information perception, the main way to express the content is using the daily lifestyle of the story's theme. The font style and color are matched to complement each other, creating a rich and diverse visual experience. This gives a vivid and striking visual perception. |
本系統中英文摘要資訊取自各篇刊載內容。