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| 題 名 | 省大特殊印刷品公司--數位轉型的挑戰=San-ta Special Printing Company: A Challenge of Digital Transformation |
|---|---|
| 作 者 | 詹錦宏; 鄭時雨; | 書刊名 | 管理個案評論 |
| 卷 期 | 15:1 2024.06[民113.06] |
| 頁 次 | 頁1-26 |
| 專 輯 | 數位轉型個案專刊 |
| 分類號 | 494 |
| 關鍵詞 | 投資計畫; 現金流量; 成本效益分析; 搜索引擎優化; 企業資源規劃; Investment plan; Cash flow; Cost-benefit analysis; Search engine optimization; SEO; Enterprise resource planning; ERP; |
| 語 文 | 中文(Chinese) |
| DOI | 10.30198/MCR.202406_15(1).0001 |
| 中文摘要 | 本個案探討省大公司進行數位轉型時,各項數位技術投資的效益評估問題。雖然,淨現值法是 最常被用來評估投資計畫的方法,但是,導入數位技術存在高度的不確定性,很難估計未來的 現金流量及要求報酬率。因此,本研究採用較簡單的成本效益分析,來評估搜索引擎優化 (SEO) 及 ERP 的實施成果。成本效益分析在理論上不如淨現值法嚴謹,對於缺少財務專業人員的中小 企業而言,這種方法反而比較具體可行。企業經常同時進行多項內容彼此相互關聯的數位轉型 專案,本研究發現應該將各項專案的效益合併評估,而不是單獨計算,比較能真正衡量數位轉 型效益。 |
| 英文摘要 | This case explores the issue of benefit evaluation of various digital technology investments when a company undergoes digital transformation. Although the net present value method is the most commonly used method to evaluate investment plans, there is a high degree of uncertainty in the introduction of digital technology, making it difficult to estimate future cash flows and required rates of return. Therefore, this study uses a relatively simple cost-benefit analysis to evaluate the implementation results of search engine optimization (SEO) and enterprise resource planning (ERP). Cost-benefit analysis is theoretically less rigorous than the net present value method. For small and medium-sized companies that lack financial professionals, this method is more concrete and feasible. A company often carries out multiple interrelated digital transformation projects at the same time. This study found that the benefits of various projects should be evaluated together instead of calculated individually to truly measure the benefits of digital transformation. |
本系統中英文摘要資訊取自各篇刊載內容。