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| 題 名 | 以UTAUT模式檢驗文化差異對大學生行動支付使用意圖之研究=A Study of Using the UTAUT Model to Examine the Impact of Cultural Differences on University Students' Intention to Use Mobile Payments |
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| 作 者 | 王癸元; 林曉鴻; 蔡依妮; 王柏茵; | 書刊名 | 臺灣管理學刊 |
| 卷 期 | 24:1 2024.02[民113.02] |
| 頁 次 | 頁53-80 |
| 分類號 | 496.34 |
| 關鍵詞 | 金融科技; 整合性科技接受模式; 文化差異; 行動支付; Financial technology; FinTech; UTAUT mode; Cultural differences; Mobile payment; |
| 語 文 | 中文(Chinese) |
| DOI | 10.6295/TAMJ.202402_24(1).0003 |
| 中文摘要 | 本研究透過網路問卷,探討兩岸大學生文化差異對使用行動支付意圖的影響指出:一、文化差異會顯著正向影響績效期望;二、文化差異會顯著正向影響付出期望;三、文化差異會顯著正向影響社群影響;四、文化差異會顯著正向影響促進條件;五、在控制性別下,績效期望會顯著正向影響行為意圖;六、在控制性別及經驗下,付出期望會顯著正向影響行為意圖;七、在控制性別、經驗及自願性下,社群影響會顯著正向影響行為意圖。 |
| 英文摘要 | This study explores the influence of cross-strait college students' cultural differences on the intention to use mobile payments through the online questionnaire. Empirical results showed that: (1) Cultural differences significantly positively affect performance expectancy; (2) Cultural differences significantly positively affect effort expectancy; (3) Cultural differences significantly positively affect social influence; (4) Cultural differences significantly positively affect facilitating conditions; (5) Under the controlling of the condition of gender, performance expectancy significantly positively affect the usage intention of college students to use mobile payments; (6) Under the controlling of the conditions of gender and experience, effort expectancy significantly positively affect the usage intention of college students to use mobile payments; (7) Under the controlling of the conditions of controlling gender, experience and voluntariness, social influence will significantly positively affect the usage intention of college students to use mobile payments. |
本系統中英文摘要資訊取自各篇刊載內容。