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| 題 名 | 探討共享電動機車行動APP之採用意願=Discussing Willingness to Adopt Shared Electric Scooter Mobile APP |
|---|---|
| 作 者 | 吳佳純; | 書刊名 | 管理資訊計算 |
| 卷 期 | 13:特刊2 2024.08[民113.08] |
| 頁 次 | 頁44-52 |
| 分類號 | 312.49 |
| 關鍵詞 | 共享電動機車行動APP; 價值接受模式; 價值認知; 消費者知覺促銷利益; Shared scooter mobile APP; Value-based adoption model; Perceived value; Consumer's perceived benefits of sales promotion; |
| 語 文 | 中文(Chinese) |
| DOI | 10.6285/MIC.202408/SP_02_13.0005 |
| 中文摘要 | 目前全球聚焦在ESG概念,做為評估企業永續經營的重要指標之一,環境保護議題是所有企業要追求的目標。剛好共享經濟概念的符合了節能減碳精神,其應用範圍延伸至共享交通工具,由自行車開始,共享層面逐漸擴及到非人力的機動車輛,如電動機車和汽車。加上行動商務興起,許多企業會設計行動APP去吸引顧客使用,功能多元化,如租車、會員服務、促銷活動等。本研究結合價值接受模式與知覺促銷利益兩個理論基礎,來探討共享電動機車行動APP的採用意願,研究結果顯示持共享電動機車行動APP所提供之促銷利益『節省』、『品質』、『便利』、『價值傳達』對消費者的價值認知有正向影響。未來相關業者據此結論以作為設計共享電動機車行動APP租車服務之未來努力的方向及参考的重點。 |
| 英文摘要 | At present, the world is focusing on the concept of ESG. As one of the important indicators for evaluating the sustainable operation of enterprises, environmental protection issues are the goals that all enterprises should pursue. The concept of sharing economy coincides with the spirit of energy conservation and carbon reduction, and its application scope extends to shared transportation, starting with bicycles, and the sharing level gradually extends to non-human motor vehicles, such as electric motorcycles and cars. Coupled with the rise of mobile commerce, many companies will design mobile apps to attract customers to use them, with diversified functions, such as car rental, membership services, promotions, etc. This study combines the two theoretical foundations of value acceptance model and perceived promotional benefits to explore the adoption intention of shared electric scooter mobile APP. The research results show that the promotional benefits provided by shared electric scooter mobile APP are "savings", "quality" and "convenience". " and "value communication" have a positive impact on consumers' value perception. In the future, relevant industry players will use this conclusion as the direction and reference point for future efforts in designing shared electric scooter mobile APP car rental services. |
本系統中英文摘要資訊取自各篇刊載內容。