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題名 | 無形商品購買意願與相關知識之關聯--以住院醫療保險為例=The Relationship between Purchase Intention and Relative Knowledge of Intangible Commodity: An Evidence from Life Medical Insurance |
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作者 | 吳榮杰; 周百隆; 羅美嬌; | 書刊名 | 青年企業管理評論 |
卷期 | 9:2 2016[民104] |
頁次 | 頁122-149 |
分類號 | 496.34 |
關鍵詞 | 住院醫療保險; 購買意願; 無形商品; Life medical insurance; Purchase intention; Intangible commodity; |
語文 | 中文(Chinese) |
中文摘要 | 2010 年以來,實施診斷關聯群支付制度來減少健保不必要的支出,這種支付制度的實施可能會使民眾的醫療權益受到影響,商業型住院醫療保險為全民健康保險之互補商品,可以彌補健保未給付的 部分,然而民眾具有的住院醫療保險商品購買意願與相關知識間,是否存在關連性,文獻中缺乏這類 無形商品的探討,本研究將補足此文獻缺口。 本文進行實證調查研究來檢驗民眾個人社會經濟變項對於住院醫療保險的知識與購買意願間是 否有差異性,研究樣本數共 328 份。研究結果顯示 31 歲(含)以上、已婚、從事金融保險業、年資 高、所得高、居住在北部的民眾對於住院醫療保險的知識較高;在購買意願方面則是金融保險業、年資高、居住在北部的民眾有較高的購買意願。 |
英文摘要 | From 2010, National Health Insurance Administrator Implement diagnosis related groups (DRGs) to reduce unnecessary expenditure of national health insurance (NHI). For such an implementation, it may cause people’s medical rights and interests affect. Commercial medical insurance and national health insurance are complementary, commercial medical insurance can compensate for the lack of national health insurance. After all, this paper investigates the relationship between life medical insurance purchase intention and relative knowledge of intangible commodity. This paper conducts an empirical survey to examine significance of individual socio-economic variables on knowledge and purchase intention of medical insurance. The sample size for this study is 328. The results indicated that people who are 31 years old (or more), married, engaged in finance and insurance, high-seniority, high income, living in the north of Taiwan have the higher knowledge of medical insurance. And people who are engaged in finance and insurance, high-seniority, people living in the north have the higher purchase intention of medical insurance. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。