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題 名 | Evaluation of User Experience on Mobile Investment Application in Indonesia: "Ajaib" as an Example=行動裝置投資應用程式使用者經驗評估:以印尼Ajaib APP為例 |
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作 者 | 王運浩; 黃絜如; | 書刊名 | 人因工程學刊 |
卷 期 | 24:1 2023.01[民112.01] |
頁 次 | 頁51-61 |
分類號 | 312.49 |
關鍵詞 | 使用者經驗評估; 使用者經驗問卷; 系統易用性評估; 線上投資; User experience evaluation; User experience questionnaire; UEQ; System usability scale; SUS; Mobile investment; |
語 文 | 英文(English) |
DOI | 10.6273/JES.202301_24(1).0005 |
中文摘要 | 線上投資應用程式提供了方便而迅速的投資形式,造成了其使用者人數日益趨多,而年齡層也很廣泛。因此對於線上投資應用程式的使用者經驗評估與設計,重要性則不斷的提升。本研究主要是針對印尼的線上投資應用程式,利用使用者經驗問卷(UEQ)以及系統易用性評估(SUS),透過案例應用程式Ajiab,探討應用程式中的使用者經驗內容與效果。UEQ在施測人數73人之中,得到分數最高三項分類結果為:吸引力1.180分,明瞭性1.103分,效率性1.032分,刺激性1.195分,這樣表示使用者對於應用程式有明顯的吸引力,並且可以明確的瞭解相關所需資訊內容,而刺激性亦代表使用者有使用的動機。新奇感的分數0.777為最低,在與施測者訪談後了解主要原因是該款應用程式的創新性與創意感不足。SUS施測人數為10人,結果分數為76分,落在尺度分類C:可接受的區段,表示未來在使用者經驗與介面的設計規劃之中,仍有進步的空間。而這樣的研究結果,可建議未來研究在應用程式改善之中,特別針對使用者經驗之中的創新與創意的特性,規劃使用者介面的流程與設計,並且提升有關該款線上投資應用程式的使用者經驗與易用性。另外,亦可納入印尼其他類似的線上投資應用程式而進行使用者經驗的評估,以利提出線上投資應用程式之使用者經驗比較與統整結果。 |
英文摘要 | Many popular applications have offered investors online investing services. The applications offered users a simple and convenient way of registering with many features to make investment easier and more efficient. This study thus explores the user experience of mobile investment applications in Indonesia, which based on the User Experience Questionnaire (UEQ) and System Usability Scale (SUS), particularly the user experience of the Ajaib application. According to the analysis of six variables from UEQ, 73 respondents gave the application an attractiveness score of 1.180, which indicates the respondents like the overall impression of the product. The perspicuity score of 1.103 suggests that the application is intuitively usable, implying that it is easy to use. With a score of 1.062, efficiency measures how well the respondents complete their tasks without excessive effort; users can complete tasks promptly. Novelty score of 0.777 is lowest, and the respondents mentioned that innovation and creativity should be improved in this application. Testing the usability of the Ajaib application by SUS obtained a score of 76 from 10 respondents, with adjective ratings that were graded "C" and acceptable. Further research will involve not only from designing the user experience with the structure flow in user interface design, but measuring the usability of application and comparing it to another mobile online investment platform for the comprehensive analysis and integration results. |
本系統中英文摘要資訊取自各篇刊載內容。