頁籤選單縮合
題名 | 自行車零售通路國際物流服務鏈模式定位分析=The Position of Logistic Service Chain for Bike Retailor Channel |
---|---|
作 者 | 林淑真; | 書刊名 | 服務業管理評論 |
卷期 | 13 2015.12[民104.12] |
頁次 | 頁52-74 |
分類號 | 496.8 |
關鍵詞 | 自行車零售通路國際物流服務鏈; 定位分析; 量化SWOT分析法; International logistic service chain of bike retailor channel; Postion; Quantified SWOT method; |
語文 | 中文(Chinese) |
中文摘要 | 本研究主要探討自行車產業發展零售通路國際物流服務鏈模式之定位分 析,以提升自行車零售通路物流服務績效。自行車零售商品通路中物流服務鏈運 作模式良否,除影響企業成本外,更影響自行車廠商零售通路服務績效優劣。本 研究建構三種自行車零售通路國際物流服務鏈可行模式,並運用量化 SWOT 分 析法,進行物流服務鏈之定位評估。依據評估結果顯示,「模式二:越庫型物流 服務鏈」位於第一象限,表示與其他模式相較,模式二同時具備內部與外部配送 環境優勢,在管理意涵上說明,當自行車廠商考量兼顧成本與服務績效需求時適 合採用此模式。「模式三:多 DC 型物流服務鏈」位於第二象限,表示模式三具 備外部環境優勢與內部環境劣勢,說明當合作企業面臨較高的零售端物流配送系 統績效需求時適合採用模式三。「模式一:單一 DC 型物流服務鏈」位於第四象 限,表示該模式具備內部環境優勢與外部環境劣勢,說明當合作企業重視內部成 本因素時,適合採用模式一。 |
英文摘要 | The main purpose of this paper is to analyze the position of logistic service chain for bike retailor industries in order to upgrate their logistic service performance. The good or not about the operation model of logistic service chain for bike retailor channel affects not only the cost but also the service performance. The three feasible modes of logistic service chains are constructed, and the quantified SWOT analysis method is used to assess their comeptitive postion. Results show that the Model 2: Cross-docking mode of logistic service chain located in SO quadrant. It indicates the advantage in the internal strength of their respective cost conditions and in the external opportunities of service performance conditions. The Model 3: Multiple DC mode of logistic service chain located in WO quadrant, it indicates the disadvantage in the internal weakness of their respective cost conditions and in the external opportunities of service performance conditions. The Model 1: Single DC mode of logistic service chain located in ST quadrant, it indicates the disadvantage in the nternal weakness of their respective cost conditions and in the external thresten of service performance conditions. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。