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| 題 名 | 跨境電商品牌形象與知覺價值對購買意願影響之研究--以韓國GMARKET為例=The Study of Influence of Brand Image and Perceived Value on Consumers' Purchase Intention of Cross-border E-commerce |
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| 作 者 | 龍冠伶; 江成欣; 吳肜泰; | 書刊名 | 明志學報 |
| 卷 期 | 51 2023.12[民112.12] |
| 頁 次 | 頁105-118 |
| 分類號 | 496.34 |
| 關鍵詞 | 跨境電商; 品牌形象; 知覺價值; 購買意願; Cross-border e-commerce; Brand image; Perceived value; Purchase intention; |
| 語 文 | 中文(Chinese) |