頁籤選單縮合
題名 | 鬼滅之刃文創商品行銷策略、涉入程度、與購買意願間關係之研究=The Relationships among Marketing Strategies, Involvement, and Purchase Intention for Cultural Creative Merchandise Derived from Kimetsu no Yaiba |
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作 者 | 王訪嘉; | 書刊名 | 政策與人力管理 |
卷期 | 12:2 2021.12[民110.12] |
頁次 | 頁29-60 |
分類號 | 496.34 |
關鍵詞 | 行銷策略; 涉入程度; 購買意願; 文創; 鬼滅之刃; Marketing strategy; Involvement; Purchase intention; Cultural creative; Kimetsu no Yaiba; Demon Slayer; |
語文 | 中文(Chinese) |