頁籤選單縮合
題 名 | 新時代新傳播--大型運動會媒體報導的轉變=New Communication for a New Era--Transformations in Media Coverage of Major Sports Events |
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作 者 | 黃顯祐; | 書刊名 | 國民體育季刊 |
卷 期 | 52:4=216 2023.12[民112.12] |
頁 次 | 頁47-51+97 |
關鍵詞 | 大型運動會; 媒體報導; 杭州亞洲運動會; 媒體轉型; |
語 文 | 中文(Chinese) |
中文摘要 | 數位時代來臨,新聞報導的方式也逐漸有顯 著差異。透過網路傳播,關心亞運的大眾不 再是等到隔天才能閱讀相關新聞,比賽一結 束,最新最快的報導立即在網路上呈現,這 就是現代傳播與過去不同的地方。媒體報導 在網路時代,由傳統印刷紙媒逐漸改以電子 報型式,但傳統印刷紙媒仍有閱讀魅力,與 速食的電子報及網路媒體不同,也各有愛好 者。影音在現代生活占有極大的分量,以圖 像為主的平面報導不容易吸引人,傳統媒體 也強調要有影音來搭配,但在越來越看重轉 播權利金的大型運動會,今後如何劃出是否 侵權的分界線,將是未來必須探討的課題, 避免糾紛越來越多。 |
英文摘要 | The advent of the digital age has brought significant differences in the way news are reported. Due to the prevalence of the Inter- net, people interested in the Asian Games no longer need to wait until the next day to read about it. As soon as the games conclude, the latest and fastest reports become instantly available online, marking a shift in modern communication from the past. The transi- tion from traditional print media to electronic newsletters characterizes this transformation in media reporting. However traditional print media retains its appeal, unlike the quick and brief nature of electronic newsletters and on- line media. Furthermore, the role of audio-vi- sual elements is significant. Graphic print reports struggle to captivate audiences, lead- ing traditional media to emphasize the need for additional audio-visual elements. Never- theless, in the context of large-scale sports events that prioritize live broadcast royalties, delineating the boundaries to determine in- fringements is a topic that requires future ex- ploration to prevent an increase in disputes. |
本系統中英文摘要資訊取自各篇刊載內容。