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題名 | 農產品產地屬性訊息對消費者知覺風險、品牌權益與再購意願之影響=A Study of Agricultural Product Origin Attribute Information on Consumers' Perceived Risk, Brand Equity and Repurchase Intention |
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作者 | 蕭至惠; 蔡進發; 柳志昂; Hsiao, Chih-hui; Tsai, Chin-fa; Liu, Zhi-ang; |
期刊 | 商管科技季刊 |
出版日期 | 20220600 |
卷期 | 23:2 2022.06[民111.06] |
頁次 | 頁163-202 |
分類號 | 496.34 |
語文 | chi |
關鍵詞 | 產地屬性訊息; 知覺風險; 品牌權益; 再購意願; 產地商標; Origin attribute information; Perceived risk; Brand equity; Repurchase intention; Origin trademark; |