頁籤選單縮合
題名 | 文創行銷的O2O--以中臺灣文創園區經營管理看行銷組合與新媒體行銷效果=O2O Marketing of Cultural and Creative Park--4P and Its Effects of New Media from the Management of Cultural and Creative Park in Central Taiwan |
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作者 | 顏加松; | 書刊名 | 創新研發學刊 |
卷期 | 16:1 2021.06[民110.06] |
頁次 | 頁1-12 |
分類號 | 541.253 |
關鍵詞 | 文化創意產業; 文創園區; 互動科技; 新媒體; Cultural and creative industries; Cultural and creative park; Interactive technology; New media; |
語文 | 中文(Chinese) |