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題名 | The Influence of Different Virtual Product Experience Types on Advertising Effect: Imagery Instructions and Imagery-processing Model as Moderators=不同虛擬產品經驗類型對廣告效果之影響--以想像指示與心像處理模式為干擾變數 |
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作者 | 陳昱欣; 耿慶瑞; 王海華; | 書刊名 | Corporate Management Review |
卷期 | 41:1 2021.06[民110.06] |
頁次 | 頁1-48 |
分類號 | 497.01317 |
關鍵詞 | 單純虛擬在場產品經驗; 社交虛擬產品經驗; 心像; 廣告效果; Mere virtual presence with product experience; Social virtual product experience; Mental imagery; Advertising effect; |
語文 | 英文(English) |