頁籤選單縮合
題名 | 搭便車行為下多品牌多渠道的供應鏈博弈=Multi-brand and Multi-channel Supply Chain Game under Free-riding Behavior |
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作者 | 張有中; Chang, Yu-chung; |
期刊 | 商業創新期刊 |
出版日期 | 20210700 |
卷期 | 3:3 2021.07[民110.07] |
頁次 | 頁123-142 |
分類號 | 494.5 |
語文 | chi |
關鍵詞 | 雙渠道供應鏈; 品牌競爭; 搭便車行為; 網絡下單門市速提; 定價; Dual-channel supply chain; Brand competition; Free-riding behavior; Buy online and pick up in store; Pricing; |