查詢結果分析
相關文獻
- The Relationships among Self-congruity, Celebrity Endorser's Credibility and Purchase Intention in E-commerce Industry
- The Relationships among Self-congruity, Celebrity Endorser's Credibility and Purchase Intention in E-commerce Industry
- 彩色繪圖應用程式設計
- SEM電子掃描檢測技術與應用
- 美國緊急救援體系之借鏡
- Emergency Infectious Disease Care for the 21th Century
- Strategic Orientation of Primary Health Care for the Vietnamese People in the 21th Century
- 捷運系統工程CSD/SEM界面圖說概論
- 景氣回春特快車 企業策略管理
- 網路廣告引擎及導航系統--網路廣告管理系統及廣告定向功能
頁籤選單縮合
題名 | The Relationships among Self-congruity, Celebrity Endorser's Credibility and Purchase Intention in E-commerce Industry= |
---|---|
作者 | Nguyen, Khai T. N.; Huynh, Hien T. T.; |
期刊 | International Journal of Information, Business and Management |
出版日期 | 20181100 |
卷期 | 10:4 2018.11[民107.11] |
頁次 | 頁138-150 |
分類號 | 490 |
語文 | eng |
關鍵詞 | Advertising; Celebrity endorsement; Consumer attitude; Electronic commerce; Key opinion leaders; Purchase intention; Self-congruity; SEM; Source credibility; Vietnam; |