頁籤選單縮合
題名 | The Relationships among Self-congruity, Celebrity Endorser's Credibility and Purchase Intention in E-commerce Industry= |
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作者 | Nguyen, Khai T. N.; Huynh, Hien T. T.; |
期刊 | International Journal of Information, Business and Management |
出版日期 | 20181100 |
卷期 | 10:4 2018.11[民107.11] |
頁次 | 頁138-150 |
分類號 | 490 |
語文 | eng |
關鍵詞 | Advertising; Celebrity endorsement; Consumer attitude; Electronic commerce; Key opinion leaders; Purchase intention; Self-congruity; SEM; Source credibility; Vietnam; |