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頁籤選單縮合
題 名 | The Relationships among Self-congruity, Celebrity Endorser's Credibility and Purchase Intention in E-commerce Industry |
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作 者 | Nguyen, Khai T. N.; Huynh, Hien T. T.; | 書刊名 | International Journal of Information, Business and Management |
卷 期 | 10:4 2018.11[民107.11] |
頁 次 | 頁138-150 |
分類號 | 490 |
關鍵詞 | Advertising; Celebrity endorsement; Consumer attitude; Electronic commerce; Key opinion leaders; Purchase intention; Self-congruity; SEM; Source credibility; Vietnam; |
語 文 | 英文(English) |