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題名 | 環保態度與知覺利益對環保民宿消費意願之影響--以蘭嶼旅遊為例=Will Environmental Attitude and Perceived Benefits Attract More Tourists to Eco-Friendly Homestays? An Empirical Study on Lanyu Tourism |
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作者 | 蘇建勳; 雷若璇; Su, Chien-hsun; Lei, Jo-hsuan; |
期刊 | 島嶼觀光研究 |
出版日期 | 20211200 |
卷期 | 14:1 2021.12[民110.12] |
頁次 | 頁58-92 |
分類號 | 992.62 |
語文 | chi |
關鍵詞 | 環保態度; 知覺利益; 環保民宿; 消費意願; 涉入程度; Environmental friendly attitude; Perceived benefit; Environmental friendly homestay; Willingness to consume; Degree of involvement; |