頁籤選單縮合
題 名 | 以企業診斷論宜蘭民宿之觀光環境與因應策略=Analysis of the Tourism Environment and Strategy of Yilan B&Bs Based on the Enterprise Diagnosis |
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作 者 | 陳志賢; | 書刊名 | 專利與產學合作計畫報告 |
卷 期 | 6:1 2020.09[民109.09] |
頁 次 | 頁84-93 |
分類號 | 992.61 |
關鍵詞 | 宜蘭民宿; 企業診斷; SWOT矩陣; Yilan B&Bs; Enterprise diagnosis; SWOT matrix; |
語 文 | 中文(Chinese) |
中文摘要 | 宜蘭地區因應觀光之住宿需求而快速增加的民宿,己逐漸建立特色民宿與好客民宿之獨特風格。然而,近年來,宜蘭民宿由於大環境的不利因素,降低了民宿的平均住宿率。因此,本研究乃以企業診斷為基礎,透過23位專業顧問診斷了20家宜蘭民宿,經由質性研究,建立宜蘭民宿之觀光環境分析與因應策略。藉由SWOT矩陣獲得的因應策略有八個,分別為SO策略的異業合作與提昇民宿形象,ST策略的建立民宿品牌與同業聯盟。WO策略的客製化遊程與數位化能力,WT策略的民宿專業昇級與產學合作。最後,藉由本研究之環境分析與因應策略結果,將可作為後續產學合作與民宿經營管理方向之參考。 |
英文摘要 | The Yilan B&Bs are getting more and more in response to sightseeing of the accommodation needs. Furthermore, a unique style of Yilan hospitable B&Bs are gradually established. In recent years, the average accommodation rate of Yilan B&Bs is declining due to the environmental disadvantages. Therefore, this study is based on the enterprise diagnosis, establishing an aggregate environment analysis and strategies for Yilan B&Bs by group diagnosis (23 experts) of 20 Yinlan B&Bs and qualitative analysis. This study reveal eight strategies, including Cross-industry cooperation and enhance the image of B&Bs of SO strategies, establish a B&Bs brand and industry alliance of ST strategies, customized tours and digital capabilities of ST strategies, B&Bs skill upgrade and Industry-Academic Cooperation of WT strategies. Finally, the eight strategies, developed via SWOT matrix, can be used as a reference for the further Industry-Academic Cooperation and business administration of the Yilan B&Bs. |
本系統中英文摘要資訊取自各篇刊載內容。