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| 題 名 | 品牌聯盟中產品涉入程度對知覺價值與購買意願的影響--以文化創意產業為例=The Interference Effect of the Involvement with Product on Brand Alliance to Perceived Value and Purchase Intention: Culture and Creative Industry as an Example |
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| 作 者 | 羅文坤; 羅雁紅; 鍾宜珈; | 書刊名 | 中國廣告學刊 |
| 卷 期 | 20 2015.03[民104.03] |
| 頁 次 | 頁54-85 |
| 分類號 | 541.253 |
| 關鍵詞 | 品牌聯盟; 產品涉入; 知覺價值; 購買意願; 文化創意產業; Brand alliance; Involvement with products; Perceived value; Purchase intention; Cultural creative industries; |
| 語 文 | 中文(Chinese) |