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題名 | 品牌聯盟中產品涉入程度對知覺價值與購買意願的影響--以文化創意產業為例=The Interference Effect of the Involvement with Product on Brand Alliance to Perceived Value and Purchase Intention: Culture and Creative Industry as an Example |
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作者 | 羅文坤; 羅雁紅; 鍾宜珈; Lo, Wen-kuen; Lo, Yen-hung; Chung, Yi-jia; |
期刊 | 中國廣告學刊 |
出版日期 | 20150300 |
卷期 | 20 2015.03[民104.03] |
頁次 | 頁54-85 |
分類號 | 541.253 |
語文 | chi |
關鍵詞 | 品牌聯盟; 產品涉入; 知覺價值; 購買意願; 文化創意產業; Brand alliance; Involvement with products; Perceived value; Purchase intention; Cultural creative industries; |