頁籤選單縮合
題名 | 中國大陸傳統新華書店與體驗型書店的消費體驗需求之差異分析=Analysis on the Difference of Consumption Experience Demand between Traditional Xinhua Bookstore and Experiential Bookstore in Mainland China |
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作者 | 李育菁; 黃心豪; 顧唯佳; | 書刊名 | 中華印刷科技年報 |
卷期 | 2019 2019.06[民108.06] |
頁次 | 頁111-128 |
分類號 | 496.34 |
關鍵詞 | 傳統新華書店; 體驗型書店; 實體書店; 消費行為; 體驗需求; Traditional xinhua bookstore; Experiential bookstore; Physical bookstore; Consumer behavior; Experience needs; |
語文 | 中文(Chinese) |