頁籤選單縮合
題 名 | 長庚養生文化村--營運模式的再探索=The Business Model of Chang Gung Health and Culture Village |
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作 者 | 詹錦宏; 王勝本; 翁英程; 楊宗憲; | 書刊名 | 管理評論 |
卷 期 | 38:2 2019.04[民108.04] |
頁 次 | 頁13-30+135-153 |
專 輯 | 管理個案特刊 |
分類號 | 548.15 |
關鍵詞 | 長庚養生文化村; 老人住宅; 經營策略; 年金改革; Chang Gung Health and Culture Village; Senior home; Business strategy; Reform of national pension plan; |
語 文 | 中文(Chinese);英文(English) |
中文摘要 | 政府推動的年金改革及長照2.0政策,對大規模老人住宅的經營造成嚴重衝擊,讓過去10年穩定成長的長庚養生文化村住民人數,在2016年首次呈現減少,機構損益由盈轉虧。2017年1月新上任的戴興業主任,面對的是住民逐漸流失,而且,雖然外在環境急速惡化,更大規模的C棟住宅卻即將開放投入營運。因此,戴興業必須尋找新經營策略,思考如何確保現有住民,挽回流失住民,以及開拓新住民市場。 |
英文摘要 | The government's reform of the national pension plan and the amendment of the long-term care system is affecting the business of senior homes. The number of residents at Chang Gung Health and Culture Village (CGHCV) declined in 2016, after a 10-year stable growth period from 2005. Despite the deteriorating external environment, CGHCV plans to open a new large facility in the near future. Shin-Yei Dai, the new director of CGHCV appointed in January 2017 is tasked with determining a business strategy that will keep existing residents, ensure residents who left return, and develop a new market. |
本系統中英文摘要資訊取自各篇刊載內容。