頁籤選單縮合
題 名 | 運動的價值論及贊助演進之研究=The Value of Sport and Process of Sponsor |
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作 者 | 顏君彰; 林晉榮; 黃枝興; | 書刊名 | 高應科大體育 |
卷 期 | 7 2008.10[民97.10] |
頁 次 | 頁229-239 |
分類號 | 993.13 |
關鍵詞 | 運動贊助; 運動文化; 模式; 理論; Sport sponsor; Sport culture; Model; Theory; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究目的旨在探討運動的價值及贊助相關性發展與變遷,說明其在現今社會之意涵 與價值。本研究方法係以文獻分析法蒐集相關資料,解釋某特定時間某現象的狀態,以社 會科學的研究方法與歷史研究的途徑加以分析,從文獻的資料來描述運動與贊助其意涵與 價值,探討運動贊助之變遷過程,並以非介入性的研究方法,檢視他人已完成的研究成果, 再加以彙整、比較與分析。本研究具體結論如下:運動的價值與運動贊助的效益,是符合 現今企業組織組織利益的需求。在現今運動所展現出的文化意識(文化認知、社會認知與 象徵資本)是運動的重要資源,亦是企業組織贊助運動的重要元素。從本研究結果擬提如 下具體建議如下:運動文化意識的深度化,可提升國人對運動的文化意識與價值強度,以 及企業組織贊助運動的動機。運動環境的建設與人文發展,便是一項相關機關應積極而主 動實施的措施與策略,在相關機關的引導發展下,強化、落實運動的環境與背景。 |
英文摘要 | The purpose of the study was to investigate the development and process of sport sponsor and explain the meaning and value of sport sponsor. It took documental analysis to collect and explained some situation in some time. Analyze by social science and historical study and describe meaning and value of sport sponsor from data of documentation. Besides, it also investigated the process of sport sponsor and collected the theories, researches and documents, and then generalized, analyzed, explained them as the basis of the research. Results of the study were as follow: Value of sport and effectives of sport sponsor answered to benefits of business. Conscience of culture was important resource of sport and why business sponsored to sport. The suggestions were as follow: The depth of sport culture could enhance people’s conscience of sport and motivation of sport sponsor. Build and development of sport environment was important policy. |
本系統中英文摘要資訊取自各篇刊載內容。