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頁籤選單縮合
題名 | Factors Influencing Consumer-Brand Relationships from the Perspective of Online Brand Communities=從線上品牌社群觀點探討消費者--品牌關係形成之影響因素 |
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作者 | 謝佩玲; | 書刊名 | 電子商務學報 |
卷期 | 19:2 2017.12[民106.12] |
頁次 | 頁117-145 |
分類號 | 496.5 |
關鍵詞 | 線上品牌社群; 品牌關係行銷; 價值共創; Online brand community; Brand relationship marketing; Value co-creation; |
語文 | 英文(English) |