頁籤選單縮合
題名 | 以Q方法探討咖啡廳美學認知類型=Using Q Methodology to Explore the Cognitive Styles of Aesthetics of Coffee Shop |
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作者 | 劉仲矩; 楊斯涵; | 書刊名 | 華人前瞻研究 |
卷期 | 13:2 2017.11[民106.11] |
頁次 | 頁19-38 |
分類號 | 483.8 |
關鍵詞 | 美學; 生活美學; 咖啡廳; Q方法; Aesthetics; Life aesthetics; Coffee shop; Q methodology; |
語文 | 中文(Chinese) |
中文摘要 | 咖啡廳美學對其企業經營之競爭優勢扮演著重要的角色,本研究目的有二:一是發展美學類型之相關題目,二是找出美學之類型給予建議。本研究首先透過文獻的探討歸納出咖啡廳美學的內涵及相關的構面,再透過Q方法進行分析。本研究發展36題題項,有效樣本共15位,根據研究結果歸納出咖啡廳美學的內涵,由餐飲品質型、環境視覺型及內外混合型所組成。 |
英文摘要 | Aesthetics of coffee shops play an important role in competitive advantages of businesses. There are two purposes in this study: 1. To develop measures of aesthetics of coffee shops. 2. Identify each types of aesthetics of coffee shops and provide some suggestions for practitioners. The Q method was adopted to data analyze. This study developed 36 measures of aesthetics of coffee shops and 15 valid copies are selected. According to the results, this study divides the styles of aesthetics of coffee shop into three parts: hospitality quality, environmental vision and internal and external mix styles. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。