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題 名 | 寶島快樂遊,手信傳心意--客製化伴手禮系統經營企劃案=Happy Formosa Tour, Deliver Bless by Souvenir--Customized Souvenirs System Business Plan |
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作 者 | 樊祖燁; 彭建文; 趙麗萍; 朱奕嘉; 許慧敏; | 書刊名 | 南亞學報 |
卷 期 | 36 2016.12[民105.12] |
頁 次 | 頁205-227 |
分類號 | 498.96 |
關鍵詞 | 客製化; 伴手禮; 線上到線下; 電子商務; Customized; Souvenir; Online to offline; OTO; e-Commerce; |
語 文 | 中文(Chinese) |
中文摘要 | 近年來休閒意識抬頭,再加上兩岸觀光的開放,來台旅遊人數與日俱增。隨著觀光客的增加,許多台灣觀光業配套措施的不足也逐漸浮現。經過本研究調查,有幾項關於觀光客購買伴手禮時的關鍵問題就有待解決:1.總是浪費許多遊玩的行程來購買伴手禮2.如果購買太多伴手禮,攜帶不便3.因人生地不熟,往往購買到品質既不好價格又昂貴的商品 4.伴手禮多數以盒為單位,如果要分裝不易,無法讓親朋好友享受到多樣化的伴手禮。 為了解決上述的問題,我們設計了「濃情伴手禮」 App,利用線上到線下(OTO , Online to Offline)的電子商務模式以節省購物行程,並結合物流將伴手禮送至飯店或機場,以免去攜帶不便的困擾。更特別的是我們有獨立的包裝,提供客製化禮盒,使顧客能在線上選擇多種不同的知名伴手禮放置於盒中,並指定送達地點,徹底解決了現行觀光客購買伴手禮的問題。相信藉由本系統的推廣,除了能替伴手禮店家與導遊帶來更多利益之外,亦能大大的增加台灣觀光業的產值以及提升台灣觀光產業的口碑。 |
英文摘要 | Due to people's highly growing interests in pursuing a more leisure life style accompany with the ease of the tourism regulation between the two governments of the Taiwan Strait in these past few years, the number of oversea tourists in Taiwan has shown a rapid and tremendous growth in immediate needs of a more well-established consumer platform to meet the majority of tourists' expectation. Taking the example of purchasing of Taiwan's specialty souvenirs, according to our studies, we've concluded four problematic areas in this example. They are separately:1. Consuming too much time in shopping, 2. Buying too many specialty souvenirs results in travel inconvenient, 3. Because of unfamiliar, often quality is not good and expensive for specialty souvenirs, 4. The specialty souvenirs box usually packed in a unit is not easy to repack, cannot let friends and family to enjoy a variety of specialty souvenirs. In order to solve these problems, we designed an App naming “Happy Formosa Souvenir”, using the online to offline (OTO, Online to Offline) e-commerce model to save shopping trip, combined with the gift will be sent to the hotel or airport to avoid inconvenience. More special is that we have independent packaging, sale of customized gift boxes, so that customers can choose a variety of online well-known specialty souvenirs placed in the box, and specify the location of delivery, completely solve the existing tourists to buy with partners of the problem. We believe that through the promotion of this system, in addition to gift shops and guides for the benefit, it can greatly increase the output value of Taiwan's tourism industry and enhance Taiwan's tourism industry reputation. |
本系統中英文摘要資訊取自各篇刊載內容。