頁籤選單縮合
題名 | 微笑單車使用者休閒滿意度之相關研究=The Relationships among Leisure Experience, Leisure Benefits and Leisure Satisfaction of YouBike Users |
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作者 | 葉子明; 張英智; 賴孟愉; 賴孟榆; Yeh, Tsu-ming; Chang, Ying-chih; Lai, Meng-yu; Lai, Meng-yu; |
期刊 | 運動休閒餐旅研究 |
出版日期 | 20170600 |
卷期 | 12:2 2017.06[民106.06] |
頁次 | 頁67-97 |
分類號 | 990.1 |
語文 | chi |
關鍵詞 | 休閒體驗; 休閒效益; 休閒滿意度; YouBike; Leisure experience; Leisure benefits; Leisure satisfaction; |
中文摘要 | 騎乘自行車是國人重要的休閒活動之一,也被視為城市觀光的重要工具。本研究探討鹿港小鎮內微笑單車使用者休閒體驗、休閒效益與休閒滿意度之間的關係。採用問卷調查法,以便利取樣方式於2015 年7 月進行調查,共取得有效問卷338 份。所得資料以描述性統計、t 檢定、單因子變異數分析、Pearson 相關分析及多元迴歸分析進行各項研究假設之考驗。研究結果顯示:「YouBike」使用者在休閒體驗、休閒效益與休閒滿意度上都呈現中上程度的良好感受;休閒體驗正向影響休閒滿意度,其中以關聯體驗最具影響力;休閒效益正向影響休閒滿意度,其中以心裡效益最具影響力;休閒體驗正向影響休閒效益,其中以關聯體驗最具影響力。由研究結果驗證,休閒體驗與休閒效益影響休閒滿意度極大,且休閒體驗也會影響休閒效益。 |
英文摘要 | Bicycle riding is one of the leisure activities in our country and regarded as a tool of urban sightseeing. The study is aimed at the relationship among leisure experience, leisure benefits and leisure satisfaction for YouBike users. With the questionnaire, this investigation was conducting by convenience sampling in July of 2015, obtained valid questionnaires 338 shares. All data from the questionnaire were analyzed through several statistic analysis methods, such as descriptive statistics, t-test, one-way ANOVA, Pearson correlation analysis as well as multiple regression analysis and consequently. The results showed that users of YouBike are nicely content with leisure experiences, leisure benefits and leisure satisfaction. The leisure experience affects the leisure affection positively, the relating experience especially; the leisure benefits affect the leisure affection surely, the psychological benefits mostly; the leisure experience affects the leisure benefits definitely, the relating experience mainly. From results of the study, both leisure experience and leisure benefits greatly affect leisure affection, and furthermore the leisure experience affects leisure benefits as well. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。