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題 名 | 新屋石滬生態綠色走廊自行車道形象、休閒滿意度與重遊意願關係之研究=A Study of the Relationships among Bikeway Image, Leisure Satisfaction and Revisit Intention on Sinwu Stone Tidal Weir Ecosystem Green Tunnel Bikeway |
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作 者 | 陳壽楚; 黃娟娟; | 書刊名 | 中原體育學報 |
卷 期 | 5 2014.12[民103.12] |
頁 次 | 頁20-30 |
分類號 | 992.72 |
關鍵詞 | 石滬生態; 綠色走廊; 自行車道形象; 休閒滿意度; 重遊意願; Stone tidal weir ecosystem; Green tunnel; Bikeway image; Leisure satisfaction; Revisit intention; |
語 文 | 中文(Chinese) |
中文摘要 | 近年來全球暖化與環保意識抬頭,節能減碳、休閒、運動、健康成為趨勢;加上職場工作壓力增加,許多人為了紓解壓力而利用假期親近自然進行自行車遊憩活動。新屋石滬生態綠色走廊自行車道自然景觀優美,車道鄰近台灣本島最大石滬群,生態價值極高。本研究以新屋石滬生態綠色走廊自行車道騎乘者為研究對象,討論遊客之自行車道形象、休閒滿意度及重遊意願之關係,共發出435份問卷,有效回收403份,有效回收率92.6%。回收之有效問卷依研究目的使用IBM SPSS Statistics 19 及IBM SPSS Amos 20統計軟體進行資料處理、檢驗模型配適度及探討各因素之關係,結果發現:自行車道形象對休閒滿意度有正向顯著的影響;休閒滿意度對重遊意願有正向顯著的影響;自行車道形象對重遊意願無正向顯著的影響。根據研究結果,本研究建議車道管理單位可以加強石滬意象、增設公廁及涼亭,以提升遊客心目中的遊憩形象,希望能作為桃園縣新屋石滬生態自行車道之觀光發展與休閒產業規劃之參考依據。 |
英文摘要 | With the rise of global warming and eco-consciousness, energy saving and carbon reduction, leisure, exercise, and health have become the trends in recent years. Besides, job stress has increased consistently. To release stress, many people ride bikes as leisure activity to close to nature on holidays. The natural landscape in Sinwu stone tidal weir ecosystem green tunnel bikeway is very beautiful. The ecological value of bikeway which is near the biggest stone tidal weirs in Taiwan is extremely high. This study takes riders along Sinwu stone tidal weir ecosystem green tunnel bikeway as research subjects. To explore the relationships among tourists’ bikeway image, leisure satisfaction, and revisit intention, 435 questionnaires were released, and 403 questionnaires were retrieved with a valid retrieval rate of 92.6%. On the purpose of the study, the valid questionnaires used IBM SPSS Statistics 19 and IBM SPSS Amos 20 statistical software to do data processing, evaluate the fitness of the model and explore correlations among variables. The results show that there is a significant positive relationship between bikeway image and leisure satisfaction; there is a significant positive relationship between leisure satisfaction and revisit intention; and there is no significant positive relationship between bikeway image and revisit intention. According to the research results, it is suggested that bikeway management can strengthen stone tidal weir image, and add public toilets and gazeboes to promote leisure image in the hearts of tourists. Hope this study will be adopted by Sinwu stone tidal weir ecosystem bikeway, Taoyuan as tourism development and leisure industry for references. |
本系統中英文摘要資訊取自各篇刊載內容。