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題 名 | 大專生對7-11滿意度之研究--以崇右技術學院為例=The Study of Colleage Students to 7-11 Satisfaction--Example for Chungyu Institute of Technology |
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作 者 | 蕭源都; 張仁家; 吳詩婷; 唐湘麟; 鍾光硯; | 書刊名 | 華人前瞻研究 |
卷 期 | 12:1 2016.05[民105.05] |
頁 次 | 頁127-139 |
分類號 | 496.34 |
關鍵詞 | 服務品質; 促銷方式; 整體顧客滿意度; Service quality; Promotion method; Total customer's satisfaction; |
語 文 | 中文(Chinese) |
中文摘要 | 現代社會中,人民講求快速以及便利,在這方面,7-11 已經占有極大的市場,7-11提供多樣化的服務,取貨、寄貨、繳費、販售咖啡、霜淇淋、各式生活用品以及食品,某部分7-11 架設停車場以及用餐區,帶給顧客極大的便利性,探討大專生對7-11 滿意度之研究的現況分析、差異性考驗以及提供給業者改進建議,本研究以問卷調查法,採隨機抽樣共發出250 份問卷,有效回收率100.0%,研究主要結論為:零用金方面,在「服務品質」、「促銷方式」及「整體顧客滿意度」構面,「3,501 元以上(含)」大於「2,501元至3,500 元」。科系方面,在「服務品質」構面達顯著水準。研究建議:提供消費滿額贈品以及FACEBOOK 打卡給予優惠。 |
英文摘要 | In the modern society, the people stress rapid and convenient, in this aspect, 7-11 have already occupied a tremendous market, 7-11 provide diverse service, take goods, send goods, pay the fee, sell coffee and ice cream , every kind of daily necessities and food, certain part 7-11 install parking lot and dining area, bring the customer the tremendous convenience. Explore into the current conditions analysis of the university student to 7-11 satisfactions, difference test, providing the improvement suggestion to the operator. Adopts a random sampling by questionnaire survey and totally sends out 250 questionnaires, effective recovery rate 100%. The main conclusion: Petty cash, in "the service quality", "promote sales the way" and "total customer's satisfaction" factor, "above 3,501 dollars" was more than "2,501-3,500 dollars". The department, in "the services quality" factor, achieve the significant level. The recommendation : provide to consume to fulfil the quota present and FACEBOOK to beat the card to give a special discount. |
本系統中英文摘要資訊取自各篇刊載內容。