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題名 | 澎湖國家風景區海洋運動觀光經濟效益分析=Analyses of Economic Effectiveness of Marine Sport Tourism in Penghu National Scenic Area |
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作者 | 曹校章; 鄭惠萍; | 書刊名 | 大專體育學刊 |
卷期 | 19:1 2017.03[民106.03] |
頁次 | 頁19-33 |
分類號 | 992.3 |
關鍵詞 | 敘述偏好法; 顯示性偏好法; 旅遊成本分析法; 條件成本分析法; Expressed preference methods; Revealed preference methods; Travel cost method; Contingent valuation method; |
語文 | 中文(Chinese) |
中文摘要 | 本研究主要目的在針對澎湖國家風景區海洋運動觀光產業經濟效益進行分析。本文以旅遊成本法與條件成本分析法進行經濟效益分析,最後再比較這兩種評估方法對於海洋運動觀光產業經濟效益之估算差異。研究結果指出:旅遊成本分析法所估算的每個遊客所帶來的經濟效益為新臺幣11,064 元。條件成本分析法的使用價值為新臺幣4,623 元、存在價值經濟效益為新臺幣2,241 元、遺贈價值經濟效益為新臺幣2,508 元。利用交通部2014 年澎湖國家風景區的總旅遊人數296,323 作為人數推估值,其總體經濟價值:旅遊成本分析法為新臺幣3,278,517,672 元,條件成本分析法之使用價值為新臺幣1,369,901,229 元,條件成本分析法之存在價值為新臺幣664,059,843 元,條件成本分析之遺贈價值為新臺幣743,178,084 元,總體而言,採用旅遊成本分析法的總體推估效益為32 億元大於條件成本分析法的估算值。本研究結論:旅遊成本分析透過觀光客實際的旅遊行為來估算非市場財貨的價值,條件成本分析法則是透過填答者心理感受所產生的主觀價值為依據,因此所獲致的結果亦有所不同。另就澎湖國家風景區整體海洋運動觀光產業現況而言,具有相當高經濟效益,值得增加該區域的海洋運動觀光發展及資源開發,定會創造更高的經濟效益貢獻。 |
英文摘要 | The main purpose of this study was to analyze the economic effectiveness of marine sport tourism industry in Penghu National Scenic Area (PNSA). We used travel cost method (TCM) and contingent valuation method (CVM) to analyze and compare the differences between these two methods to estimate the economic effectiveness of marine sport tourism in the PNSA. Results indicated that there were differences between two evaluation approaches, and both methods indicated that marine sport tourism provides economic value to the PNSA. The calculated TCM economic value for each tourist was NT$ 11,064. While the calculated CVM for the use value was NT$ 4,623, the existence value NT$ 2,241, and the bequest value NT$ 2,508. Based on 296,323 tourists who visited PNSA in 2014, the total TCM economic value was NT$ 3,278,517,672. While the calculated CVM use value was NT$ 1,369,901,229, the existence value NT$ 664,059,843, and the bequest value, NT$ 743,178,084. In comparison, the total economic value measured by TCM was approximately NT$ 3.2 billion, which was higher than the CVM. We conclude that although the evaluation methods indicated a difference in economic value, findings revealed that the marine sport tourism industry is of great economic value to the PNSA. Therefore, it would be beneficial for the government to further develop the marine sport tourism industry so as to create an ongoing and sustainable contribution to the economic values for the PNSA. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。