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題名 | 再論臺南五條港「老屋欣力」魅力屬性評價=A Study on the Attractive Attributes Evaluation of "Old House, New Life" for Old Five Channels Cultural Zone, Tainan: A Reconsideration |
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作者 | 簡慧鍾; 吳連賞; | 書刊名 | 東方學報 |
卷期 | 37 2017.03[民106.03] |
頁次 | 頁1-15 |
分類號 | 541.253 |
關鍵詞 | 老屋欣力; 魅力因子; 空間感; 情感認知; Old House New Life; Attractive factor; The sense of space; Emotional awareness; |
語文 | 中文(Chinese) |
中文摘要 | 「老屋欣力」對台南市的文化觀光而言,不但吸引觀光人潮進而增加產值,並能保存發揚地方傳統與特色。2008年「老屋欣力」票選活動帶動老屋風潮的開始,「老屋欣力」就如雨後春筍般林立在台南的巷弄中。成功地將具特色的老屋建築落實為文化創意產業,也因老屋建築帶動其他相關週邊產業的發展。研究瞭解影響消費者老屋欣力的魅力主要因素層面是什麼,其次則是驗證老屋欣力的魅力屬性中,專家與一般消費者的認知差異性。作為未來「老屋欣力」經營業者與設計者的空間規劃設計與經營形態參考。為了達到上述目的,以問卷調查作為主要研究方法,問卷主要區分為空間感和情感認知兩個面向。研究結果如下:首先,在空間感因子分析中,專家認為影響空間感最大因素是「令人放鬆的」其次是「令人回味」。一般消費者認為影響空間感最大因素是「創意的」其次是「獨特風格」。空間感迴歸分析中「新生命感」是專家與一般消費者共同認為影響老屋欣力空間感的魅力因子。再者,在情感認知因子分析中,專家因素分析出四個因子「情感」、「文創經營」、「偏好」以及「設計」,一般消費者因素分析出二個因子「情感」、「文創經營」。情感認知迴歸分析中「家的感覺」、「設計感」和「文化氣息」是專家與一般消費者共同認為影響老屋欣力情感認知的魅力因子。 |
英文摘要 | For the cultural tourism of Tainan City, " Old House New Life " not only attracts tourist crowds and increases its output value, but also preserves and develops local traditions and characteristics. In 2008, the " Old House New Life " Voting campaign led to the start of the trend of the old house, successfully implementing the distinctive old building as a cultural and creative industry, as well as the development of other related peripheral industries. The purposes of this research is to find out what is the main point of the influence of the charm of the old house, and the second one is to verify the cognitive difference between the expert and the general consumers. The results are important reference for " Old House New Life " operators and designers in the planning and design. In order to achieve the objectives above, the questionnaire survey as the main research methods, the questionnaire is mainly divided into "sense of space" and "emotional awareness" The results of this research are as follows: First, spatial factor analysis, experts believe that the greatest factor affecting the sense of space is "relaxing" followed by "evocative." General consumers believe that the greatest factor affecting the sense of space is "creative" followed by a unique style. The sense of "new life" in spatial regression analysis are attractive factors that experts and ordinary consumers agree to affect the sense of space in the old house. Second, in the factor analysis of emotional cognition, the expert factor analyzes four factors: emotional, cultural management, preference, and design. The general consumer factor analyzes two factors: emotion, business. The "home feeling", "sense of design" and "cultural atmosphere" in the regression analysis of affective cognition are the charismatic factors that the experts and ordinary consumers agree to affect the emotional cognition of the old house. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。