頁籤選單縮合
題名 | 我國企業晉用優秀運動員的現況與展望=Current Situation and Prospect of Elite Athletes Working in Taiwanese Enterprises |
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作者姓名(中文) | 蔡慧敏; 李維仁; | 書刊名 | 國民體育季刊 |
卷期 | 46:1=189 2017.03[民106.03] |
頁次 | 頁63-65+103-104 |
專輯 | 優秀運動選手之獎勵與輔導 |
關鍵詞 | 運動選手; 企業贊助; 體育運動贊助; |
語文 | 中文(Chinese) |
中文摘要 | 行政院宣示要落實推動「國民體育法」,並依據《國民體育法》第10條規定,各機關、團體及企業,員工數500人以上者,應聘請體育專業人員辦理體育休閒活動設計及輔導,當時修正法條就是不要只有得到金牌的優秀運動員才被認定為是臺灣之光,而是當運動員有潛能或專才被發現時,政府就能給予機會並開啟培育機制。完善的體育發展計畫,應建立一條龍的制度予以照顧運動員,從種子、運動員訓練到退休都必須有完整設計,政府訂定《國民體育法》目的也是希望國營事業單位能做為表率,以提高我國私人企業投入運動市場的動機。 教育部體育署所推動「企業贊起來、運動放光彩」的計畫,成效明顯的看出我國體育生態環境能有更多的資源投入,並積極鼓勵企業們贊助球隊、球賽或成立職業球隊,並以降稅或減稅的回饋方式於企業,同時創造雙贏的局面。再經由政府、企業、優秀運動員三方面的共同努力,以提升國內運動產業市場的活絡,並努力將運動產業好好地經營,進而帶動國內的運動風氣,且給予優秀運動員更多的就業管道。 |
英文摘要 | In accordance with Article 10 of the National Sports Law, organizations, and enterprises with more than 500 employees are required to employ sports professionals for the design and counseling of sports and recreational activities. The Executive Yuan has announced that it is necessary to implement the "National Sports Law". In the amendments, not only the gold medal winning athletes was identified as the light of Taiwan, but also the athletes with potential or expertise, the Government will provide opportunities and cultivation program. A sound sports development plan should be established, an all in one system to take care of athletes, from the beginning of athletes training to retirement, a complete design. The purpose of the "National Sports Law" is also hoping that state-run institutions can act as an example, increase and motivate private enterprises to enter the sports market. Sports Administration, the Ministry of Education promote the "Corporate donate, Sports shine" program, the results clearly see that Taiwan's sports eco-environment can have more resources. Government actively encourage enterprises to sponsor sports team, ball game or set up professional ball Teams, and offer tax benefit or tax reduction for the enterprise, creating a win-win situation. And then through the joint efforts of the government, enterprises and excellent athlete to enhance the domestic sports industry market; to flourish the sports industry; to promote the domestic sports atmosphere, and provide more employment channels for athletes. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。