頁籤選單縮合
題名 | 地方行銷策略對遊客知覺利益及造訪意願之影響--兼驗證口碑調節效果=The Influences of Place Marketing on Tourists' Perceived Benefits and Visiting Intentions: Test the Moderating Effect of Word-of-Mouth |
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作 者 | 陳欽雨; 呂博裕; 陳學勤; | 書刊名 | 運動與遊憩研究 |
卷期 | 11:3 2017.03[民106.03] |
頁次 | 頁15-30 |
分類號 | 992.2 |
關鍵詞 | 地方行銷; 節慶活動; 知覺利益; 造訪意願; 口碑; Place marketing; Perceived benefits; Festival activity; Visiting intentions; Word-of-mouth; |
語文 | 中文(Chinese) |