頁籤選單縮合
題 名 | 消費者自覺健康、產品知識、知覺價値與購買意願之關係--以保健食品為例=A Study of the Relationships among Consumers' Perceived Self-Health, Product Knowledge, Perceived Value and Purchase Intention--A Case of Health Food |
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作 者 | 林志鈞; 龍瑞玉; | 書刊名 | 新生學報 |
卷 期 | 18 2016.09[民105.09] |
頁 次 | 頁57-83 |
分類號 | 496.34 |
關鍵詞 | 保健食品; 自覺健康; 產品知識; 知覺價値; 購買意願; Health food; Perceived self-health; Product knowledge; Perceived value; Purchase intention; |
語 文 | 中文(Chinese) |